Health solutions work straight to the symptomatic area
Implications - This past few years saw a rise in health-related wearables, and the next frontier of this movement shows wearables worn directly on the symptomatic area. Whether or not these solutions are more effective than others is less important than the feeling of instant gratification they provide.
Workshop Question - What role does instant gratification play in your industry? How does that impact the way consumers interact with your brand?
Trend Themes
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Direct Symptomatic Area Applications — There is a growing trend in health wearables that are worn directly on the symptomatic area, providing instant gratification to users.
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Personalized Health Care Devices — Personalized health care devices, such as WoodyKnows' Nasal Filters, are becoming increasingly popular to mitigate exposure to allergens.
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Non-invasive Drug Delivery Systems — Onzetra Xsail's inhaler and Aurai Eye Massager's water-powered massager are exemplars of non-invasive drug delivery systems.
Industry Implications
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Wearable Technology — Wearable technology is driving the growth of health wearables that are worn directly on the symptomatic area and other personalized health care devices.
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Drug Delivery Systems — Innovative non-invasive drug delivery systems, such as the Onzetra Xsail inhaler, represent a disruptive innovation opportunity for the drug delivery industry.
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Allergy Relief — The use of personal air-filtering devices, such as WoodyKnows' Nasal Filters, and natural congestion relief, such as the Sniff Relief Self-Heating Mask, are creating new trends in the allergy relief industry.
