Category
Lifestyle
Assisted Choices
Trend cluster
Category
Topical
Tech
Health solutions work straight to the symptomatic area.
3.1
Trend score
Trend
What is the Topical Tech trend?
Topical Tech: This past few years saw a rise in health-related wearables, and the next frontier of this movement shows wearables worn directly on the symptomatic area. Whether or not these solutions are more effective than others is less important than the feeling of instant gratification they provide.
Trend themes
Themes within the Topical Tech trend
Three behaviours holding the trend together01
Direct Symptomatic Area Applications
There is a growing trend in health wearables that are worn directly on the symptomatic area, providing instant gratification to users.
02
Personalized Health Care Devices
Personalized health care devices, such as WoodyKnows' Nasal Filters, are becoming increasingly popular to mitigate exposure to allergens.
03
Non-Invasive Drug Delivery Systems
Onzetra Xsail's inhaler and Aurai Eye Massager's water-powered massager are exemplars of non-invasive drug delivery systems.
Industry implications
What the Topical Tech trend means for industry
Where the trend changes the playbookFor
Wearable Technology
Wearable technology is driving the growth of health wearables that are worn directly on the symptomatic area and other personalized health care devices.
For
Drug Delivery Systems
Innovative non-invasive drug delivery systems, such as the Onzetra Xsail inhaler, represent a disruptive innovation opportunity for the drug delivery industry.
For
Allergy Relief
The use of personal air-filtering devices, such as WoodyKnows' Nasal Filters, and natural congestion relief, such as the Sniff Relief Self-Heating Mask, are creating new trends in the allergy relief industry.
Workshop question
What role does instant gratification play in your industry? How does that impact the way consumers interact with your brand?
Trend signals
Trend signals for Topical Tech
Trend score 3.1 out of 10, from popularity 51%, activity 33%, freshness 8%.
Popularity51%
Activity33%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Topical Tech trend
4 featured examples from Jan 8 to May 27, 2016CategoryLifestyle
Water-Powered Eye Massagers
The Aurai Eye Massager Provides Relaxation at CES 2016
The personal care product industry can benefit from incorporating water-powered technology into their eye massagers.
CategoryTech
Migraine-Alleviating Inhalers
This Inhaler is Designed to Provide Relief for Migraine Sufferers
Pharmaceutical companies can invest in developing novel drug delivery systems, such as inhalers, to capture a larger share of the migraine medication market and to meet the growin…
CategoryLifestyle
Allergy-Alleviating Masks
The 'Sniff Relief' Self-Heating Mask Provides Natural Congestion Relief
The healthcare industry can integrate natural allergy relief products and remote-controlled health devices into their existing offerings to provide more convenient and accessible…
CategoryLifestyle
Personal Nasal Filters
WoodyKnows' Wearable Filters Reduce Exposure to Allergens
Personal nasal filters are a new and innovative product that is disrupting the health and wellness industry by offering a drug-free and easy-to-use solution for allergy sufferers.
