Anti-aging skincare focuses in on precious metals
Implications - The medieval practice of alchemy is based in the belief that precious metals hold special powers, an idea revisited through skincare products that highlight the supposed benefits of gold, diamonds, and more. The appeal of these products run the gamut. Use of such opulent materials emphasizes status; however, the belief that these metals hold youth-enhancing qualities speaks to a sense of whimsy as well.
Workshop Question - What new (or ancient) material can you incorporate into your brand? Consider a new ingredient, packaging, fabric, etc.
Trend Themes
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Precious Metals Skincare — There is a growing interest in skincare products that highlight benefits of gold, diamonds, and other precious metals.
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Gemstone and Crystal Infusions — Personal care products infused with gemstones and crystals to help bring healing vibrations up for the skin and give it extra boost is increasingly popular.
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Natural Ingredients — Consumers are seeking out skincare products that include ground amber, anti-aging enzymes, and tree resin, as well as botanical hydrosol and herbal steam pouch.
Industry Implications
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Personal Care — Manufacturers in personal care industry can offer products with natural ingredients and crystal/gemstone infusion to cater to consumers looking for skincare products enhanced with special minerals and crystals.
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Luxury — Luxury industry can capitalize on the growing interest in precious metals and create high-end products with gold, diamonds and other precious metals.
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Affordable Skincare — Low-cost personal care brands and retailers can make the skincare benefits of gold, diamonds, pearls and other precious metals accessible to the masses by offering affordable options.
