Category
Fashion
Scaled Restraint
Trend cluster
Category
Alchemic
Preservation
Anti-aging skincare focuses in on precious metals.
2.9
Trend score
Trend
What is the Alchemic Preservation trend?
Alchemic Preservation: The medieval practice of alchemy is based in the belief that precious metals hold special powers, an idea revisited through skincare products that highlight the supposed benefits of gold, diamonds, and more. The appeal of these products run the gamut. Use of such opulent materials emphasizes status; however, the belief that these metals hold youth-enhancing qualities speaks to a sense of whimsy as well.
Trend themes
Themes within the Alchemic Preservation trend
Three behaviours holding the trend together01
Precious Metals Skincare
There is a growing interest in skincare products that highlight benefits of gold, diamonds, and other precious metals.
02
Gemstone and Crystal Infusions
Personal care products infused with gemstones and crystals to help bring healing vibrations up for the skin and give it extra boost is increasingly popular.
03
Natural Ingredients
Consumers are seeking out skincare products that include ground amber, anti-aging enzymes, and tree resin, as well as botanical hydrosol and herbal steam pouch.
Industry implications
What the Alchemic Preservation trend means for industry
Where the trend changes the playbookFor
Personal Care
Manufacturers in personal care industry can offer products with natural ingredients and crystal/gemstone infusion to cater to consumers looking for skincare products enhanced with special minerals and crystals.
For
Luxury
Luxury industry can capitalize on the growing interest in precious metals and create high-end products with gold, diamonds and other precious metals.
For
Affordable Skincare
Low-cost personal care brands and retailers can make the skincare benefits of gold, diamonds, pearls and other precious metals accessible to the masses by offering affordable options.
Workshop question
What new (or ancient) material can you incorporate into your brand? Consider a new ingredient, packaging, fabric, etc.
Trend signals
Trend signals for Alchemic Preservation
Trend score 2.9 out of 10, from popularity 48%, activity 30%, freshness 8%.
Popularity48%
Activity30%
Freshness8%
Audience
10%Men
90%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Alchemic Preservation trend
6 featured examples from Oct 28, 2016 to Jan 21, 2017CategoryFashion
Gemstone Facial Kits
Gemstone Organics' Facial Spa Set Includes Gemstones for Natural Healing
Skincare brands can leverage gemstone-infused products to tap into the growing demand for natural healing solutions.
CategoryFashion
Budget-Friendly Gold Face Masks
Miss Spas '24k Gold Radiance Mask' Can be Purchased for Just $4
The skincare industry can capitalize on the trend of using precious materials and offer more affordable options.
CategoryLife-Stages
Gold-Infused Facial Oils
Restorsea's Luxury Skin Oil Features Anti-Aging Enzymes from Salmon Eggs
The skincare industry can incorporate the trend of gold-infused products and innovative ingredients to create luxury and effective skincare offerings.
CategoryFashion
Luxurious Facial Kits
VLCC's Face Care Sets are Made with Precious Metals and Gems
Opportunity for beauty brands to innovate and introduce facial kits with precious materials and premium ingredients to attract luxury-seeking consumers.
CategoryFashion
Tree Resin Body Scrubs
The Goddess of Skin's Cleansing Body Scrub Includes Ground Amber
Disruptive innovation opportunity lies in creating skincare products infused with unique natural ingredients and crystals.
CategoryFashion
Golden Ayurvedic Skin Creams
Forest Essentials' Soundarya Radiance Cream is Infused with 24K Gold
This innovation in skincare can have a significant impact on the beauty and personal care industries, particularly in high-end and luxury segments.
