Yellow Lolly is an online marketplace that caters to parents with an appreciation for unique kids fashion. The e-commerce site will appeal to miniature fashion fans with an appreciation fro artistic prints and colorful garments.
The Yellow Lolly website carries designer kids clothing, toys and home accessories that are all color-coded and arranged according to brand or style. From graphic stripes to layered denim ensembles, this kids fashion shop offers adult-themed clothing for mini style-setters. The site's streetwear range is graphic and fashion-forward, rivaling adult looks that are ruling runways and urban style blogs.
The e-retailer's custom range of designer piece includes outfits by Kik Kid, Loud Apparel and Wolf & Rita among other independent labels.