Young creators collect around cultural community hubs
Implications - Taking inspiration from artist-in-residence programs and the popularity of coworking spaces, brands are creating interactive cultural incubators that serve to empower the next generation of creators by serving as a platform for production, collaboration and often, a means of broadcast. In addition to underlining the importance of accessibility in cultivating tangible creative skills, this progression also highlights the need for traditional institutions to incorporate elements of the sharing economy model in order to better serve the changing education styles.
Workshop Question - Design a program through which your brand turns its most passionate fans into ambassadors and influencers.
Trend Themes
-
Interactive Cultural Incubators — Brands are creating interactive cultural incubators that serve to empower the next generation of creators by serving as a platform for production, collaboration and often, a means of broadcast.
-
Brand Consumer Community Cultivation — Dynamic brand spaces that take the emphasis off of the product offering and instead focus on cultivating a community among brand fans.
-
Multi-disciplinary Collaborative Experiences — The movement towards collaborative experiential projects featuring fabled creators promotes innovation across the arts.
Industry Implications
-
Education Services — Traditional institutions need to incorporate elements of the sharing economy model in order to better serve the changing education styles prompted by cultural incubators.
-
Entertainment Industries — Multi-disciplinary collaborative experiences across artists emphasizing the importance of brand community cultivation provide valuable insights for entertainment industries.
-
Retail Industry — Dynamic brand spaces described in the article provide insight for the retail industry in creating innovative shared workspaces that foster brand loyalty.
