Category
Art & Design
Oven Aesthetics
Trend cluster
Category
Cultural
Incubator
Young creators collect around cultural community hubs.
4.1
Trend score
Trend
What is the Cultural Incubator trend?
Cultural Incubator: Taking inspiration from artist-in-residence programs and the popularity of coworking spaces, brands are creating interactive cultural incubators that serve to empower the next generation of creators by serving as a platform for production, collaboration and often, a means of broadcast. In addition to underlining the importance of accessibility in cultivating tangible creative skills, this progression also highlights the need for traditional institutions to incorporate elements of the sharing economy model in order to better serve the changing education styles.
Trend themes
Themes within the Cultural Incubator trend
Three behaviours holding the trend together01
Interactive Cultural Incubators
Brands are creating interactive cultural incubators that serve to empower the next generation of creators by serving as a platform for production, collaboration and often, a means of broadcast.
02
Brand Consumer Community Cultivation
Dynamic brand spaces that take the emphasis off of the product offering and instead focus on cultivating a community among brand fans.
03
Multi-disciplinary Collaborative Experiences
The movement towards collaborative experiential projects featuring fabled creators promotes innovation across the arts.
Industry implications
What the Cultural Incubator trend means for industry
Where the trend changes the playbookFor
Education Services
Traditional institutions need to incorporate elements of the sharing economy model in order to better serve the changing education styles prompted by cultural incubators.
For
Entertainment Industries
Multi-disciplinary collaborative experiences across artists emphasizing the importance of brand community cultivation provide valuable insights for entertainment industries.
For
Retail Industry
Dynamic brand spaces described in the article provide insight for the retail industry in creating innovative shared workspaces that foster brand loyalty.
Workshop question
Design a program through which your brand turns its most passionate fans into ambassadors and influencers.
Trend signals
Trend signals for Cultural Incubator
Trend score 4.1 out of 10, from popularity 43%, activity 72%, freshness 8%.
Popularity43%
Activity72%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Cultural Incubator trend
4 featured examples from Nov 2, 2015 to Dec 15, 2016CategoryArt & Design
Multi-Disciplinary Creator Projects
'On Fashion and Images' Brings Two Fabled Creators to Toronto
Fashion industry professionals can partner with photographers and other creators to develop unique and exciting projects that incorporate multiple mediums.
CategoryBusiness
Athletic Label Music Venues
The adidas Future House Has Popped Up in London's Shoreditch
Athletic wear companies can look to create unique branded experiences like music venues to connect with their customers in a more engaging way.
CategoryBusiness
Designer Art Installation Venues
The J.W.Anderson Workshops is a Brick-and-Mortar Arts Space
Fashion brands can leverage art installation spaces to enhance their brand image and create interactive experiences that attract consumers.
CategoryPop Culture
Music-Centric Creative Hubs
The Sonos Studio London is a New Community Space in Shoreditch
Creating spaces for local musicians and music lovers to collaborate and create.
