Category
Tech
Delegated Interfaces
Trend cluster
Category
Interactive
Showcase
New products are introduced with consumer participation.
4.9
Trend score
Trend
What is the Interactive Showcase trend?
Interactive Showcase: Today's youth generation is often referred to as "Walking Ad Blockers," meaning traditional advertising does not make an impact for the generation who's more used to creating content than passively consuming it. Campaigns that showcase new products in an interactive way invite co-creation from the prosumer generation.
Trend themes
Themes within the Interactive Showcase trend
Three behaviours holding the trend together01
Interactive Advertising
Interactive product showcases are becoming more popular as traditional ads are less effective with the younger generation, creating an opportunity for uniqueness and innovation in marketing.
02
Personalization
Increasing use of technology and interactive displays has resulted in more personalized experiences that give consumers a higher level of satisfaction and engagement, providing a huge opportunity for businesses to enhance customer experiences through technology and create a competitive advantage.
03
Experiential Retail
Interactive displays and experiential pop-ups create opportunities to showcase products in a unique way, allowing customers to interact with products prior to purchase and increasing engagement and purchase likelihood.
Industry implications
What the Interactive Showcase trend means for industry
Where the trend changes the playbookFor
Retail
Brands can enhance in-store experiences with interactive displays and pop-ups that better showcase their products, increasing engagement and creating purchase likelihood.
For
Marketing and Advertising
As traditional advertising becomes less effective, creating interactive and personalized product showcases becomes a unique opportunity for brands to stand out and reach younger generations effectively.
For
Entertainment and Media
Interactive media experiences are becoming more commonplace with the increasing use of technology, allowing companies to create personalized and engaging experiences for their audiences, increasing customer satisfaction and engagement.
Workshop question
How is your brand incorporating consumer interaction and hands-on participation to promote new products/services?
Trend signals
Trend signals for Interactive Showcase
Trend score 4.9 out of 10, from popularity 85%, activity 55%, freshness 8%.
Popularity85%
Activity55%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Asia-Pacific
Evidence
Examples of the Interactive Showcase trend
7 featured examples from Sep 16, 2016 to Apr 3, 2019CategoryAutos
Artful Automotive Pop-Ups
This Interactive Pop-Up Showcases the All-New Toyota C-HR
Automakers can enhance brand awareness and attract potential customers by designing interactive experiences for their new car model launches.
CategoryMarketing
Interactive Movie Posters
Disney's Interactive Mirrors Share Trailers That Reflect One's Emotions
Interactive movie posters can disrupt the film and entertainment industry by revolutionizing the way movie trailers are experienced and increasing audience engagement.
CategoryArt & Design
Playfully Interactive Music Pop-Ups
The Moog House of Electronicus Temporarily Opened in LA
Music retailers may benefit from the creation of interactive pop-ups and limited-release high-end music equipment that encourage experimentation and showcase products to a wider a…
CategoryMarketing
Musical Candy Packaging
Hershey's TAKE5 Remixer is an Interactive Candy Bar That Makes Beats
Innovative packaging and interactive features can create new engagement opportunities for food and beverage brands to connect with customers.
CategoryBusiness
Interactive Fragrance Cabinets
The 'Fragrance Combining Cabinet' is a Dynamic Perfume Display
Incorporating interactive displays and multi-sensory experiences into retail marketing strategies.
CategoryMarketing
Interactive Fragrance Displays
Macy's is Introducing a Dynamic In-Store Experience with Fragrance
Disruptive Innovation Opportunity: Transform the fragrance retail industry by incorporating interactive displays and personalized recommendations to enhance the consumer experienc…
CategoryMarketing
Projected Interactive Retail Displays
PERCH for Kate Spade Has Consumers Interact with Products
The retail industry can use interactive displays to differentiate themselves from competitors and provide a more compelling shopping experience for customers.
