The process of giving influencers products to demo is taken to new heights
Implications - Social media influencers are often gifted products to demo and promote on their accounts. The process is taken a step further through an added element of celebration or interactivity. Integrating fun into an otherwise transactional relationship increases the authenticity of the influencer-brand relationship, while placing the product being promoted in a more positive light.
Workshop Question - How can your brand better maximize word-of-mouth marketing?
Trend Themes
1. Interactive Marketing Campaigns - Campaigns that integrate interactivity and fun increase the authenticity of the influencer-brand relationship.
2. Experiential Product Launches - Taxis have become popular ways to share information about a newly released product or service in an experiential, useful, and share-worthy way.
3. Loyal Customer Engagement Programs - Brands can reward loyal customers that promote their products organically to scale their reach.
Industry Implications
1. Marketing and Advertising - Interactive and experiential marketing campaigns are gaining popularity to promote products or services.
2. Health and Fitness - Marathons and running events are now part of marketing strategies to reach health-conscious consumers.
3. Food and Beverage - Novel beverage products can make use of the shock factor to garner social media attention and organically attract new customer segments.
4 Featured, 36 Examples:
105,315 Total Clicks
Date Range:
Aug 16 — Dec 16
Trending:
Warm
Consumer Insight Topics:
