Category
Lifestyle
Assisted Choices
Trend cluster
Category
Celebratory
Demo
The process of giving influencers products to demo is taken to new heights.
4.6
Trend score
Trend
What is the Celebratory Demo trend?
Celebratory Demo: Social media influencers are often gifted products to demo and promote on their accounts. The process is taken a step further through an added element of celebration or interactivity. Integrating fun into an otherwise transactional relationship increases the authenticity of the influencer-brand relationship, while placing the product being promoted in a more positive light.
Trend themes
Themes within the Celebratory Demo trend
Three behaviours holding the trend together01
Interactive Marketing Campaigns
Campaigns that integrate interactivity and fun increase the authenticity of the influencer-brand relationship.
02
Experiential Product Launches
Taxis have become popular ways to share information about a newly released product or service in an experiential, useful, and share-worthy way.
03
Loyal Customer Engagement Programs
Brands can reward loyal customers that promote their products organically to scale their reach.
Industry implications
What the Celebratory Demo trend means for industry
Where the trend changes the playbookFor
Marketing and Advertising
Interactive and experiential marketing campaigns are gaining popularity to promote products or services.
For
Health and Fitness
Marathons and running events are now part of marketing strategies to reach health-conscious consumers.
For
Food and Beverage
Novel beverage products can make use of the shock factor to garner social media attention and organically attract new customer segments.
Workshop question
How can your brand better maximize word-of-mouth marketing?
Trend signals
Trend signals for Celebratory Demo
Trend score 4.6 out of 10, from popularity 69%, activity 61%, freshness 8%.
Popularity69%
Activity61%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Celebratory Demo trend
4 featured examples from Aug 4 to Sep 26, 2016CategoryLifestyle
Limited-Edition Charcoal Drinks
Suja Juice Launched a Creative Campaign to Promote These Juices
The beverage industry can explore the use of activated charcoal as a unique ingredient to create limited-edition drinks that attract attention and generate sales.
CategoryAutos
Fragrant Floral Taxis
L'Oreal's Promotional Pink Taxi Advertises a Viktor & Rolf Fragrance
Leveraging vehicle advertising to create impactful brand experiences and increase product visibility in the cosmetics industry.
CategoryLifestyle
Marathon Shoe Giveaways
Strava and New Balance are Giving Away Shoes for the Back Half Challenge
Developing and integrating fitness apps and tracking devices for personalized challenges and incentives.
CategoryMarketing
Student-Targeted Fragrance Campaigns
The Ecko Unltd. 72 Campus Tour Targeted College-Age Men
Opportunity to shift marketing strategies towards targeted campaigns and collaborations with social media influencers to appeal to younger audiences.
