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Motivating Marathon Apps

Sensoria's App & Smart Garments Will Be Used in the Milan Marathon Race

— December 22, 2015 — Tech
Sensoria's new marathon app will provide runners in the 2016 Milan Marathon with the option to be supported by a virtual running coach that connects to smart garments in order to correct technique and enhance performance. This partnership between RCS Media Group and Sensoria has the potential to help runners beat their personal bests as well as make this marathon the fastest in Italy.

Earlier this year, Sensoria released a line of smart socks and heart rate-monitoring upper garments. The sensors embedded in these pieces of wearable technology measure cadence, foot landing technique and impact forces -- keeping runners safe from injury by enhancing their technique and form.

This official marathon app will help these athletes in their training and final performance, introducing technology further to human physical capability and make this iconic race one to keep your eyes on.
Trend Themes
1. Virtual Running Coach - Introducing a virtual running coach through a marathon app can potentially revolutionize the personal training industry and foster a new wave of remote personalized fitness sessions.
2. Smart Garments - Wearable technology, such as smart socks and heart rate-monitoring upper garments, has a promising future in the fitness industry, as they provide real-time performance feedback and can prevent injuries.
3. Performance-enhancing Technology - The use of performance-enhancing technology in sports events, such as the Milan Marathon Race, can pave the way for future opportunities for innovative technology to improve athletic performance levels.
Industry Implications
1. Fitness Wearables - The growth of the fitness wearables market is highly probable, and professionals in this industry should focus on developing innovative wearable technology that is compatible with popular sports apps, in order to tap into the mainstream market.
2. Personal Training - Personal trainers can use virtual coaching technology to provide remote personalized fitness sessions, expanding their client base and improving overall accessibility to fitness training.
3. Sports Events - The integration of technology in sports events can enhance the experience of athletes and spectators, ultimately elevating the standard of future sports events.
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