Category
Lifestyle
Assisted Choices
Trend cluster
Category
Snackable
Webisode
Teenage multitaskers seek short and share-worthy online video series.
2.9
Trend score
Trend
What is the Snackable Webisode trend?
Snackable Webisode: In order to engage the teenage digital native, online video turns to humorous, crowd-sourced and semi-educational content that requires minimal commitment from the viewer. With even shorter attention spans than their Millennial predecessors, Gen Z prefer shorter bursts of story-based media that they can play on their tablets while simultaneously texting their friends via the latest superphones and streaming a show on TV as background noise. Slightly subversive and snackable webseries are extremely sharable as they give viewers a chance to show off their media-prowess, in turn, generating a loyal teen following.
Trend themes
Themes within the Snackable Webisode trend
Three behaviours holding the trend together01
Short-form Video Content
Creating humorous, snappy and bite-sized video content to cater to Gen Z with shorter attention spans
02
Branded Webseries
Developing unconventional and quirky webseries like 'The End Times Girls Club' with a female-centric target market to boost audience engagement
03
Interactive Fan Engagement
Engaging fans in the creative process through interactive competition elements like Twitter polls to decide players for the 'Wembley Cup 2016'
Industry implications
What the Snackable Webisode trend means for industry
Where the trend changes the playbookFor
Digital Media and Entertainment
Developing platforms and content that cater to evolving consumption habits of the digitally-savvy demographic
For
Marketing and Advertising
Incorporating unconventional and humorous marketing programs to gain traction and boost engagement
For
Consumer Goods and Services
Innovating new interactive branded content to engage consumers with humor and entertainment
Workshop question
Is your company prepared to adjust its strategy in order to capture the attention of Gen Z?
Trend signals
Trend signals for Snackable Webisode
Trend score 2.9 out of 10, from popularity 59%, activity 21%, freshness 8%.
Popularity59%
Activity21%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial (not a primary audience)
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Snackable Webisode trend
4 featured examples from Mar 18 to Oct 25, 2016CategoryMarketing
Competitive Sports Webseries
EE is Collaborating with YouTubers for the 'The Wembley Cup' Series
There is an opportunity to create more engaging sports content by collaborating with popular YouTubers and incorporating interactive elements.
CategoryMarketing
Raccoon Cooking Tutorials
Geico's 'Raccookin' Ads Feature Raccoons Parodying Food Tutorials
The food and beverage industry can explore innovative ways to promote their products through parody food tutorials and creative recipes.
CategoryPop Culture
Stylish Survival Webseries
The 'End Times Girls Club' Offers Tips for Keeping Cute Post-Apocalypse
Exploring opportunities for creative content creation that targets niche audiences and leverages satire and humor for engagement.
CategoryBusiness
Music-Streaming Video Series
Spotify Video is Launching 12 Original Series on the Theme of Music
Potential for music-streaming services to expand their offerings and differentiate themselves from competitors through original video content.
