Parents turn to skill-building games to showcase their children's intellect
Implications - As digital-savvy parents begin sharing the social media limelight with their children, they become careful of toy selection, opting for games that present an image of a highly intellectual child to the world. Rather than picking games for enjoyment alone, modern day parents feel the scrutiny of social media audiences and take every opportunity to show off their astute parenting skills through a shift towards skill-building and personal development games.
Workshop Question - In what ways can your brand cater to the outward appearance-focused contemporary consumer?
Trend Themes
-
Skill-building Games — Parents are opting for games that promote skill-building and personal development to showcase their child's intellect on social media.
-
Stem-focused Toys — Toys that promote learning in science, technology, engineering, and math are becoming increasingly popular, particularly those that showcase female scientists.
-
Empathy-building Toys — Toys focused on building empathy and emotional intelligence in children are becoming more common.
Industry Implications
-
Toy Industry — Toy manufacturers should focus on creating toys that are engaging, educational, and promote skill-building.
-
Education Industry — Educators can reference these trends to incorporate more skill-building and empathy-building toys and games into their lesson plans.
-
STEM Industry — STEM-focused toys can inspire young children's interest in science, technology, engineering, and math fields.
5 Featured, 45 Examples:
134,004 Total Clicks
Date Range:
Feb 16 — Dec 16
Trending:
Average
Consumer Insight Topics:
