Category
Life-Stages
Constructible Franchises
Trend cluster
Category
Highbrow
Playset
Parents turn to skill-building games to showcase their children's intellect.
3.6
Trend score
Trend
What is the Highbrow Playset trend?
Highbrow Playset: As digital-savvy parents begin sharing the social media limelight with their children, they become careful of toy selection, opting for games that present an image of a highly intellectual child to the world. Rather than picking games for enjoyment alone, modern day parents feel the scrutiny of social media audiences and take every opportunity to show off their astute parenting skills through a shift towards skill-building and personal development games.
Trend themes
Themes within the Highbrow Playset trend
Three behaviours holding the trend together01
Skill-building games
Parents are opting for games that promote skill-building and personal development to showcase their child's intellect on social media.
02
STEM-focused toys
Toys that promote learning in science, technology, engineering, and math are becoming increasingly popular, particularly those that showcase female scientists.
03
Empathy-building toys
Toys focused on building empathy and emotional intelligence in children are becoming more common.
Industry implications
What the Highbrow Playset trend means for industry
Where the trend changes the playbookFor
Toy industry
Toy manufacturers should focus on creating toys that are engaging, educational, and promote skill-building.
For
Education industry
Educators can reference these trends to incorporate more skill-building and empathy-building toys and games into their lesson plans.
For
STEM industry
STEM-focused toys can inspire young children's interest in science, technology, engineering, and math fields.
Workshop question
In what ways can your brand cater to the outward appearance-focused contemporary consumer?
Trend signals
Trend signals for Highbrow Playset
Trend score 3.6 out of 10, from popularity 49%, activity 50%, freshness 8%.
Popularity49%
Activity50%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Highbrow Playset trend
5 featured examples from Mar 1 to Nov 25, 2016CategoryUnique
Empathy-Building Playsets
'The Empathy Toy' Set for Kids is a Unique Family Puzzle Game
Disruptive innovation opportunity: Introduce new lines of toys that focus on promoting empathy and emotional intelligence in children.
CategoryLife-Stages
Chopstick-Teaching Toys
The Manners Fish Chopstick Training Toy Teaches Children to Eat Well
The Manners Fish Chopstick Training Toy introduces an innovative and engaging product in the toy industry that promotes learning and development.
CategoryLife-Stages
Educational Chemistry Experiment Kits
The SmartLab Ultimate Secret Formula Lab Kit Toy is Fun
Disruptive innovation opportunity: Developing innovative educational technology tools and platforms that enhance STEM learning experiences for children both in and outside of the…
CategoryLife-Stages
Female Scientist LEGO Sets
This New LEGO Set Celebrates the Women of NASA
Toy manufacturers have an opportunity to create more inclusive products that promote STEM education and gender equality.
CategoryArt & Design
Children's Language Tools
This Toy Was Designed to Encourage Children to Read and Write
The educational toy industry can explore disruptive innovations in interactive language toys that enhance children's language and reading skills through engaging and interactive f…
