Category
Life-Stages
Constructible Franchises
Trend cluster
Category
Socialized
Game
Games increasingly infiltrate party culture to ease face to face socialization.
3.6
Trend score
Trend
What is the Socialized Game trend?
Socialized Game: As connectivity and conversation tend to flow more easily via social media than in person for younger demographics, a rise in gamified party culture begins to emerge where Millennials are turning to board games to facilitate conversations. Indicative of a rise in social anxiety levels when it comes to real life interactions, face to face games that encourage sharing with other players are rising in prominence at get-togethers, as they particularly appeal to the tech-immersed youth demographic.
Trend themes
Themes within the Socialized Game trend
Three behaviours holding the trend together01
Gamified Party Culture
As connectivity and conversation tend to flow more easily via social media than in person for younger demographics, a rise in gamified party culture begins to emerge where Millennials are turning to board games to facilitate conversations.
02
Fast-Paced Games
Games that can be played quickly in a matter of minutes without requiring prolonged attention appeal to players who lack patience or have short attention spans.
03
Confessional Card Games
Games that encourage open and honest discussions among players, such as group card games that ask thought-provoking questions, are gaining popularity to help people strengthen their social bonds.
Industry implications
What the Socialized Game trend means for industry
Where the trend changes the playbookFor
Board Games
Board games that are designed to encourage socialization and foster communication among players offer an opportunity for innovation in game mechanics that can make them more engaging and memorable.
For
App-Based Games
Mobile apps that offer party game experiences or recreate popular board games as digital experiences allow game designers to explore new mechanics and features that can make games more accessible or fun for a broader audience.
For
Social Networking
Social networking platforms that integrate game-like features, such as group chat games or challenges, can create opportunities for users to engage more deeply with their online communities and expand their social circles.
Workshop question
In what way can your brand create a social activity that reduces stress and increases bonding?
Trend signals
Trend signals for Socialized Game
Trend score 3.6 out of 10, from popularity 50%, activity 49%, freshness 8%.
Popularity50%
Activity49%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Socialized Game trend
4 featured examples from May 19, 2016 to Feb 4, 2017CategoryLifestyle
Confessional Card Games
This Group Card Game from 'The School of Life' Encourages Honesty
Opportunity for disruptive innovation in the entertainment industry by creating new and engaging group card games that encourage deep conversations and emotional connections.
CategoryLife-Stages
Beer-Pong Inspired Party Games
The 'PlingPong' Ping Pong Game is Suitable for Players of All Ages
With the rise of family-friendly party games, recreation and entertainment companies should consider developing more games that can be enjoyed by people of all ages and skill leve…
CategoryArt & Design
Five Minute Game Designs
'Five Minute Delivery' Can Be Played Multiple Times Within an Hour
Opportunity for disruptive innovation in the board game industry by creating games that cater to players seeking shorter play sessions.
CategoryLife-Stages
Cooperative Card Games
'Spaceteam' Challenges Players to Work Together to Save a Breaking Rocket
Integrating new modes of cooperative gameplay has the potential to draw in more consumers who prefer to play with others.
