Package Activation

The culinary industry entices consumers with gamified tech packaging

Implications - Food and beverage brands are introducing gamification into packaging as a means to attract and entertain consumers. This intrigues tech-savvy shoppers, while encouraging the consumer to connect their use of the product with their value of self. This is an effect of the scoring element of gamification.
SCORE 6.7
Popularity
Activity
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Megatrends
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85,976 Total Clicks
Mar 16 - Aug 17
This Year and Warm
TechMarketingLifestyleFoodDrinking
Featured Examples
Building Block Chocolate Packaging - The Hershey's Magic Box Conceptually Contains Multiple Treats
SCORE 8
This Year and Hot 2,096 Clicks Pub: Aug 25, 17
Building Block Chocolate Packaging
The Hershey's Magic Box Conceptually Contains Multiple Treats
It can sometimes be that the box that a toy came in ends up being a child’s favorite part, which could be the case with the conceptual Hershey’s Magic Box. Created as a packaging for the... [More]
Edible Board Games - These Snack Boxes are Inspired by Retro Games and Puzzles
SCORE 6.3
Warm 3,423 Clicks Pub: Mar 30, 16
Edible Board Games
These Snack Boxes are Inspired by Retro Games and Puzzles
Brussels-based chocolatier Pierre Marcolini and designer Peter Pilotta have teamed up to create this set of vibrant snack boxes. Each is inspired by retro games and puzzles and will appeal to design... [More]
Drinking Game Tequila Packaging - This Packaging Can Be Used to Ship Tequila Bottles and Play Games
SCORE 6.2
Warm 1,731 Clicks Pub: Aug 11, 16
Drinking Game Tequila Packaging
This Packaging Can Be Used to Ship Tequila Bottles and Play Games
Not only does this tequila packaging open up to reveal alcohol and shot glasses, it also can be used to play drinking games. Designed by Vanessa Pan in Caracas, Venezuela, this unique packaging is... [More]
QR Code Prizes - This Company Has Replaced the Toy Prizes in Its Snacks with QR Codes
SCORE 4.8
Average 1,031 Clicks Pub: Apr 29, 16
QR Code Prizes
This Company Has Replaced the Toy Prizes in Its Snacks with QR Codes
For many years, Crack Jack has been known for the toy prizes hidden inside its delicious popcorn and peanut snacks. Now the company is breaking with tradition by replacing physical toys with QR... [More]
Fortune-Telling Water Bottles - This Bottled Water Product Shares Fortune Cookie Sayings via QR Code
SCORE 5.5
This Year and Warm 939 Clicks Pub: Apr 25, 17
Fortune-Telling Water Bottles
This Bottled Water Product Shares Fortune Cookie Sayings via QR Code
‘Fortune Water’ is a fun bottled water product that takes inspiration from a new wave of interactive packaging, as well as the sayings that are printed on small slips of paper inside... [More]
AR Code Candy Packaging - This PEZ Packaging Features Scannable Codes that Unlock Mobile Games
SCORE 4.7
Average 1,624 Clicks Pub: Dec 12, 16
AR Code Candy Packaging
This PEZ Packaging Features Scannable Codes that Unlock Mobile Games
Zappar, a popular augmented reality platform teamed up with PEZ for the brand’s newest range of AR code product packaging. Featuring scannable AR codes on its candy wrappers, the confection... [More]
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