These cans use thermochromic effects to change colors and designs in order to offer a more dynamic and appealing product for consumers.
The cans offer an effect that is very new to the beverage industry, with the ability for drinkable products to come in packaging that changes color being relatively limited. The cans use thermochromic technology to change color and designs based on temperature. When the cans are chilled they appear with one design, when they warm back to room temperature they have another.
These thermochromic cans were designed to appeal to consumers but also provide unique ways for them to take part in brand competitions by having the cans reveal whether or not the consumer won once they change temperature.