Category
Tech
Delegated Interfaces
2.2
Trend score
Trend
What is the Appified Telecom trend?
Appified Telecom: As technology changes at a rapid pace, the need for updates (and upgrades) in the telecom industry increases as well. A shift to mobile apps shows progress in this arena. This speaks to a need for convenience in all areas, and keeps in mind consumers' lifestyle and preferences for faster pacing.
Trend themes
Themes within the Appified Telecom trend
Three behaviours holding the trend together01
Shift to Mobile Apps
The telecommunications industry is moving away from traditional systems and towards mobile apps, creating opportunities for more convenient and personalized customer experiences.
02
Digital Customer Service Solutions
As seen with Haptik, TelOne, and other examples, the implementation of digital customer service solutions is becoming increasingly popular and necessary in various parts of the world.
03
Consolidation of Services into One App
As with the MyGP app from Grameenphone and the MyAirtel app from Bharti Airtel, consolidation of services into one app is a rising trend in the telecommunications industry in order to streamline the customer experience.
Industry implications
What the Appified Telecom trend means for industry
Where the trend changes the playbookFor
Mobile App Development
Developers can take advantage of the shift to mobile apps by creating user-friendly and personalized telecom apps for various telecommunications companies.
For
Customer Service and Support
The rise of digital customer service solutions creates opportunities for businesses to provide more convenient and efficient customer support.
For
Multimedia and Entertainment Services
As seen with the MyAirtel app and other examples, consolidation of multimedia, entertainment, and technical support services into one app is becoming a trend that businesses can capitalize on to enhance the customer experience.
Workshop question
Design a mobile app for your brand? What features does it offer?
Trend signals
Trend signals for Appified Telecom
Trend score 2.2 out of 10, from popularity 39%, activity 18%, freshness 8%.
Popularity39%
Activity18%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Appified Telecom trend
4 featured examples from Feb 27, 2015 to Oct 14, 2016CategoryTech
Personalized Telecom Apps
This App Helps Grameenphone's Customers to Take Advantage Of Deals
Disruptive innovation opportunity: Implementing personalized apps to improve customer experience and strengthen brand-customer interactions in the telecom industry.
CategoryTech
Consolidated Telecom Apps
The MyAirtel App Offers All-Inclusive Service to Indian Telecom Users
Opportunity for telecommunication companies to develop consolidated apps that enhance customer experience.
CategoryTech
Text-Based Customer Service Apps
This Indian Mobile Messaging Assistant Answers Customers' Queries
The Haptik app, developed by experts in wireless and telecom industries, highlights the potential for disruptive innovation in improving customer service in this sector.
CategoryTech
Supportive Telecom Apps
TelOne's Customer Support App Offers Live Chat and Payment Services
TelOne's app highlights the need for improved customer support and payment systems in the telecommunications industry through mobile apps.
