In addition to offering its popular vegan egg replacer in the form of a powder, Follow Your Heart is now introducing this substitute in the form of an easy-to-use liquid.
Rather than requiring consumers to add water to activate the making of their vegan egg replacements, Follow Your Heart is now introducing a simpler, ready-to-use option in a bottle. The all-new VeganEgg format offers the same versatility as Follow Your Heart's powdered product that is sold in a carton, making it a perfect egg replacer for everything from cookies and cakes to scrambled eggs and omelettes.
The rise of plant-based eating has caused many health-conscious consumers to rethink their relationship with food, especially with dairy, eggs and meat as dietary staples.
Key Themes Behind This Trend
- Liquid Egg Replacers
- The trend of liquid egg replacer is rapidly growing and disrupting the traditional egg industry and also creating new markets for producers to serve growing vegan population.
- Plant-based Convenience Foods
- As consumers become more health-conscious and environmentally aware, demand for plant-based convenience foods like the VeganEgg is growing and creating opportunities for plant-based food producers to cater to this market.
- Versatile Egg Alternatives
- As more consumers look for plant-based alternatives to traditional ingredients like eggs, food producers can take advantage of opportunities to create versatile and easy-to-use egg substitutes, such as the Ready-to-Pour VeganEgg.
Where This Applies
- Food Manufacturing
- Food manufacturers can explore possibilities of developing versatile and convenient egg substitutes for consumers looking for plant-based options.
- Retail
- Retail businesses can capitalize on increasing demand for plant-based convenience foods by offering products like liquid egg replacers to meet the needs of health-conscious consumers.
- Hospitality
- Hospitality businesses, such as hotels and restaurants, can cater to a growing market of vegan and health-conscious consumers by providing a wide range of options for plant-based alternatives like liquid egg replacers.
