Pourable Egg Alternatives

The Pepita Egg by Spero is a First-of-Its-Kind Clean-Label Product

The Pepita Egg by Spero will soon be coming to Sprouts Farmers Markets across the United States and it promises to stand out as the first and only clean-label pourable egg alternative.

This product is made with just seven ingredients, one of which is pepitas (also known as pumpkin seeds) which are rich in zinc, iron, magnesium and also contain a comparable amount of protein as found in chicken eggs. This limited ingredient list is a point of pride for the brand, which states that most plant-based eggs on the market are made with an average of 13 to 30 ingredients.

This ready-to-pour product is ready to be used in all sorts of cooking and baking applications. From scrambles to omelets, this egg alternative is both allergy-friendly and free from cholesterol.

Clean-label Food Products
Brands can innovate by creating more clean-label food alternatives that have fewer and simpler ingredients.
Plant-based Food Products
There is an opportunity for brands to create more plant-based alternatives for traditional animal-based food products.
Allergy-friendly Food Products
Brands can capitalize on the growing demand for allergy-friendly food products by creating more alternatives that cater to people with different food allergies.

Who This Affects Most

Food and Beverage Industry
The food and beverage industry can benefit from creating more innovative and healthier alternatives to traditional food products.
Plant-based Food Industry
There is an opportunity for the plant-based food industry to create more innovative and healthy alternatives to traditional animal-based food products.
Specialty Food Industry
The specialty food industry can benefit from creating more unique and innovative food products that cater to different dietary needs and preferences.
SCORE
3.9 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 39%
Activity 63%
Freshness 15%

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