Category
Lifestyle
Assisted Choices
Trend cluster
Category
Designer
Recreation
Consumers are enticed by special edition designer sports equipment.
4.2
Trend score
Trend
What is the Designer Recreation trend?
Designer Recreation: A symptom of the cultural obsession with fitness, luxury fashion and streetwear brands generally limited to presenting apparel and accessories collections are launching limited edition takes on traditional sports equipment. In addition to reflecting the priorities of the modern consumer and the insistence to communicate this through one's possessions, this progression also highlights the symbolic curation of such objects as a means of coping with the fleeting nature of the digital world.
Trend themes
Themes within the Designer Recreation trend
Three behaviours holding the trend together01
Luxury Sporting Equipment
Luxury fashion and streetwear brands are launching limited edition collections of traditional sports equipment, presenting an opportunity for high-end designers to tap into the sporting goods market.
02
Reconstructed Sports Gear
Artists and designers are using unconventional, luxury materials such as ceramics and leather to reconstruct and elevate classic sports gear, showing an opportunity to create unique and high-end sporting equipment.
03
Symbolic Curation of Sports Gear
The curation of limited edition and designer sports gear represents a cultural obsession with fitness and fashion, and a means of communicating personal identity through one's possessions, paving the way for personalization and customization within the sporting goods market.
Industry implications
What the Designer Recreation trend means for industry
Where the trend changes the playbookFor
Fashion and Retail
Luxury fashion brands are leveraging their recognition and loyal customer bases to expand into the sporting goods market.
For
Design and Manufacturing
Innovative designers and manufacturers can tap into the potential to create unique, high-end sporting goods using unconventional materials.
For
Personalization and Customization
The trend towards personalizing and curating one's possessions opens up opportunities in the sporting goods market for personalized and customized equipment.
Workshop question
In what ways could your brand leverage the desire for exclusivity and "status" among consumer goods?
Trend signals
Trend signals for Designer Recreation
Trend score 4.2 out of 10, from popularity 59%, activity 60%, freshness 8%.
Popularity59%
Activity60%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Designer Recreation trend
8 featured examples from Oct 13, 2015 to Jun 9, 2018CategoryLifestyle
Luxury Sporting Equipment Lines
Chanel's Sporting Accessories are for the High-End Athlete
Luxury goods companies can innovate by expanding their product lines into the sporting industry for added revenue streams.
CategoryArt & Design
Supple Leather Yoga Mats
The Baller Yoga Football Leather Yoga Mats are Made in the USA
The yoga and fitness equipment industry can explore manufacturing leather mats and exploring non-synthetic alternatives to cater to diverse customer preferences.
CategoryArt & Design
Skater Punching Bags
Supreme Produced its Own Punching Bag for Spring/Summer
Sports retail stores can offer their own line of branded fitness equipment.
CategoryLuxury
Soccer-Inspired Leather Goods Collections
Louis Vuitton's Line is Dedicated to the FIFA World Cup
The luxury fashion industry can explore ways to incorporate sports-inspired designs and products into their offerings to attract new customers.
CategoryLuxury
Commemorative Couture Sports Gear
The Chanel Rugby Ball Celebrates the Rugby World Cup
Fashion brands can explore the niche market of sports gear by incorporating their design aesthetics into sports equipment.
CategoryLifestyle
Luxe Baseball Gloves
KILLSPENCER Added to Its Selection of Sports Gear with a US Classic
The demand for premium leather goods that combine functionality and style presents an opportunity for brands to incorporate sports equipment into their product portfolios.
CategoryLuxury
Reconstructed Ceramic Basketballs
Victor Solomon Creates an Extravagant Version of a Basketball
Artists can benefit from incorporating high-end materials, unique designs, and collaborations to appeal to buyers of luxury goods.
CategoryLife-Stages
Designer Catcher's Masks
Supreme Created a New Bright Red Catcher's Mask for Children
Disruptive Innovation Opportunity: Introduce exclusive collaborations with sports equipment companies to create high-end and stylish sporting goods.
