Skateboard shop and clothing brand Supreme has created a punching bag fit for fans of the label. Demonstrating the brand's recognizable logo and aesthetic, this piece is a rather unusual new product for the label.
A part of Supreme's Spring/Summer 2016 accessories range, the Supreme punching bag was made in collaboration with American boxing brand Everlast. The bag is rendered in Supreme's signature red and branded with the recognizable white logo. It weighs 70 pounds, which is the average punching bag weight so consumers know this product is no gag or gimmick.
The punching bag is juxtaposed alongside other unusual accessories such as wire cutters and a gun-shaped ash tray. Skaters and/or boxers looking to purchase this product can expect the bag -- and the entire collection -- to drop on February 18th, 2016.
Why This Trend Is Growing
- Branded Fitness Equipment
- There is an opportunity for collaboration between clothing and fitness brands to create branded fitness equipment.
- Unconventional Sporting Gear
- Brands can create a buzz by introducing unconventional sporting gear.
- Cross-sector Collaborations
- Collaborations across industries where products are combined can lead to innovative and unconventional items.
Industries Being Reshaped
- Sports Retail
- Sports retail stores can offer their own line of branded fitness equipment.
- Clothing
- Clothing brands can expand their product line by venturing into unconventional items, like sporting gear.
- Fitness Equipment Manufacturing
- Fitness equipment manufacturers can partner with clothing and sports brands to offer branded fitness equipment.
