PepsiCo's Cracker Jack'D brand just introduced two new protein snacks to satisfy consumers who are looking for a sweet way to fuel up. The two new protein mixes come in Peanut Butter Crunch and Double Chocolate flavors, featuring a blend of coated nuts and crunchy granola clusters.
These energy-boosting snacks were developed to help consumers power through the day with a treat that provides seven grams of protein per each flavorful serving. Although the flavors and ingredients are what you might find in a protein-packed snack bar, these mixes offer a new way to enjoy these flavors and textures.
Although many consumers find it a challenge to get enough protein, these new Cracker Jack'D products satisfy this need as a by-product of indulging in peanut butter and chocolate snacks.
Why This Trend Is Growing
- Protein-packed Snacks
- There is a growing trend for snacks that offer a substantial amount of protein to help consumers fuel up.
- Coated Nuts and Crunchy Granola
- Snacks with coated nuts and crunchy granola clusters are becoming popular as they provide a satisfying texture and flavor.
- Innovative Flavors and Textures
- Consumers are looking for new and exciting flavors and textures in their protein snacks, which creates an opportunity for disruptive innovation.
Industries Being Reshaped
- Protein Food and Snack
- The protein food and snack industry can capitalize on the demand for protein-packed snacks by developing innovative products that cater to consumers' needs.
- Nut and Granola
- The nut and granola industry can explore the trend of coated nuts and crunchy granola clusters to offer new and unique products in the market.
- Confectionery
- The confectionery industry can create disruptive innovations by incorporating innovative flavors and textures into their chocolate and peanut butter snacks.
