Consumers are enticed by pet treats inspired by human snacks
Implications - As consumers, particularly those with a double income and no children, are increasingly expanding their budget for indulgences with which to spoil their pets, many are being drawn to novel treats that replicate the experience of popular human snacks. In addition to highlighting the fast-growing "luxury" economy for domestic animals, this progression demonstrates that with the expectation of a standardized quality for food consumed by humans is extended to that of one's pets.
Workshop Question - How can you appeal to the consumer who values quality over savings?
Trend Themes
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Humanization of Pets — As consumers expand their budget for indulgences for their pets, many are being drawn to novel treats that replicate the experience of popular human snacks.
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Healthy Pet Treats — As people have gained an interest in healthy and organic food for themselves, so have they come to see the importance of healthy eating for their pets.
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Pet Events & Luxury Services — Pet owners are taking advantage of premium pet products and services that treat their furry friends to the same level of quality they would ordinarily provide themselves.
Industry Implications
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Pet Food and Treats Industry — There is an opportunity to create new and novel pet treats that more closely replicate human snacks, particularly ones with healthy and organic ingredients.
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Pet Event Planning and Services — There is an opportunity to create unique experiences for pet-owners and their pets, through events such as pet-friendly ice cream socials and luxury pet hotels.
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Pet Retail Industry — There is an opportunity for pet retailers to cater to the growing trend of the humanization of pets by offering high-end pet products and services.
