Confectionery Pet

Consumers are enticed by pet treats inspired by human snacks

Implications - As consumers, particularly those with a double income and no children, are increasingly expanding their budget for indulgences with which to spoil their pets, many are being drawn to novel treats that replicate the experience of popular human snacks. In addition to highlighting the fast-growing "luxury" economy for domestic animals, this progression demonstrates that with the expectation of a standardized quality for food consumed by humans is extended to that of one's pets.
SCORE 5.5
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57,535 Total Clicks
Oct 16 - Jul 17
This Year and Warm
LifestylePets
Featured Examples
Festive Pet Food Products - These Holiday Pet Food Products Play Up Turkey and Cranberry Flavors
SCORE 5.3
Warm 766 Clicks Pub: Nov 30, 16
Festive Pet Food Products
These Holiday Pet Food Products Play Up Turkey and Cranberry Flavors
Turkey and cranberry are among some of the foods that people look forward to the most during the Christmas season, and they are also some of the main ingredients included in a collection of holiday... [More]
Dog-Friendly Dessert Bars - Jeni's is Launching an Ice Cream Social Event for Dogs
SCORE 6.5
This Year and Warm 852 Clicks Pub: Jul 20, 17
Dog-Friendly Dessert Bars
Jeni's is Launching an Ice Cream Social Event for Dogs
To help dog owners and their pets beat the heat this summer, Jeni’s Splendid Ice Creams is launching a pet-friendly Ice Cream Social event in Los Angeles, California. At the event, there will... [More]
Human-Grade Dog Treats - 'The Honest Kitchen' Jerkies are Good Enough for Humans to Eat
SCORE 5
Average 952 Clicks Pub: Oct 31, 16
Human-Grade Dog Treats
'The Honest Kitchen' Jerkies are Good Enough for Humans to Eat
The Honest Kitchen jerkies are dog treats, but the company is so confident in the food’s natural ingredients and delicious taste that it is equally palatable as an option for humans. Indeed,... [More]
Pet-Friendly Popcorn Treats - This Billy + Margot Snack for Pets is Inspired by Popcorn
SCORE 5.1
Warm 572 Clicks Pub: Dec 6, 16
Pet-Friendly Popcorn Treats
This Billy + Margot Snack for Pets is Inspired by Popcorn
Billy + Margot specializes in creating a variety of snacks for pets, but one of its most interesting products is a Popcorn for Dogs. The popcorn is made with 100% air-popped popcorn that has been... [More]
Ice Cream Dog Treats - Puppy Scoops Offers Delicious and Dog-Friendly Frozen Treats
SCORE 3.7
Mild 239 Clicks Pub: May 15, 17
Ice Cream Dog Treats
Puppy Scoops Offers Delicious and Dog-Friendly Frozen Treats
Puppy Scoops is a pet snack brand specializing in ice cream for dogs. The brand’s tasty dessert range is available in artisanal flavor varieties like vanilla, maple bacon, peanut butter, and... [More]
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