Category
Lifestyle
Assisted Choices
Trend cluster
Category
Confectionery
Pet
Consumers are enticed by pet treats inspired by human snacks.
3.9
Trend score
Trend
What is the Confectionery Pet trend?
Confectionery Pet: As consumers, particularly those with a double income and no children, are increasingly expanding their budget for indulgences with which to spoil their pets, many are being drawn to novel treats that replicate the experience of popular human snacks. In addition to highlighting the fast-growing "luxury" economy for domestic animals, this progression demonstrates that with the expectation of a standardized quality for food consumed by humans is extended to that of one's pets.
Trend themes
Themes within the Confectionery Pet trend
Three behaviours holding the trend together01
Humanization of Pets
As consumers expand their budget for indulgences for their pets, many are being drawn to novel treats that replicate the experience of popular human snacks.
02
Healthy Pet Treats
As people have gained an interest in healthy and organic food for themselves, so have they come to see the importance of healthy eating for their pets.
03
Pet Events & Luxury Services
Pet owners are taking advantage of premium pet products and services that treat their furry friends to the same level of quality they would ordinarily provide themselves.
Industry implications
What the Confectionery Pet trend means for industry
Where the trend changes the playbookFor
Pet Food and Treats Industry
There is an opportunity to create new and novel pet treats that more closely replicate human snacks, particularly ones with healthy and organic ingredients.
For
Pet Event Planning and Services
There is an opportunity to create unique experiences for pet-owners and their pets, through events such as pet-friendly ice cream socials and luxury pet hotels.
For
Pet Retail Industry
There is an opportunity for pet retailers to cater to the growing trend of the humanization of pets by offering high-end pet products and services.
Workshop question
How can you appeal to the consumer who values quality over savings?
Trend signals
Trend signals for Confectionery Pet
Trend score 3.9 out of 10, from popularity 55%, activity 53%, freshness 8%.
Popularity55%
Activity53%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Asia-Pacific
Evidence
Examples of the Confectionery Pet trend
5 featured examples from Oct 31, 2016 to Jul 20, 2017CategoryLifestyle
Dog-Friendly Dessert Bars
Jeni's is Launching an Ice Cream Social Event for Dogs
The rising trend of premium pet products and services presents opportunities for innovative businesses in the pet industry.
CategoryLifestyle
Festive Pet Food Products
These Holiday Pet Food Products Play Up Turkey and Cranberry Flavors
Companies in the pet food industry can capitalize on the trend of holiday pet food products.
CategoryLifestyle
Human-Grade Dog Treats
'The Honest Kitchen' Jerkies are Good Enough for Humans to Eat
Disruptive innovation opportunity: Develop new manufacturing processes to produce healthier pet food products with minimal processing and high-quality ingredients.
CategoryLifestyle
Pet-Friendly Popcorn Treats
This Billy + Margot Snack for Pets is Inspired by Popcorn
Providing healthy and unique snack options for pets can differentiate pet food brands and appeal to health-conscious pet owners
CategoryLifestyle
Ice Cream Dog Treats
Puppy Scoops Offers Delicious and Dog-Friendly Frozen Treats
The pet food industry can explore the creation of more specialized, healthy, and indulgent frozen treats for pets, capitalizing on the trend of pet owners seeking high-quality sna…
