Category
Life-Stages
Constructible Franchises
Trend cluster
Category
Timepiece
Supervision
Protective parents utilize smart watches with caregiving technology.
4.1
Trend score
Trend
What is the Timepiece Supervision trend?
Timepiece Supervision: Not wanting to hinder the freedom nor risk the safety of their children, parents are opting to arm their offspring with connected timepieces that offer fun engagement while keeping a watchful eye on their whereabouts. Smart watches that connect to parent’s phones demonstrate a shift in younger parents entering the workforce who don’t necessarily have the resources for a babysitter on-call every day, while also being indicative of the natural progression of children’s toys toward technology integration that promote learning and self-reliance.
Trend themes
Themes within the Timepiece Supervision trend
Three behaviours holding the trend together01
Wearable Safety Tech
The trend of using smartwatches to track the location of children and seniors, and to receive alerts in case of emergencies is a growing market that presents opportunities for innovation in safety-focused wearables.
02
Age-Specific Wearables
The need for targeted tech products that address the specific needs of different consumer demographics is driving the development of niche smartwatches for children and seniors.
03
Teaching Child Watches
Now more than ever, parents are looking for wearable teaching tools to help their kids learn routines and gain a better understanding of how to conduct their lifestyle.
Industry implications
What the Timepiece Supervision trend means for industry
Where the trend changes the playbookFor
Wearable Technology
The growing market for wearable safety tech and age-specific smartwatches is showing major potential for companies in the wearable technology industry.
For
Childcare
As the trend of younger parents entering the workforce continues, the childcare industry must innovate and adapt to meet the needs of busy families in a tech-heavy world.
For
Consumer Electronics
The need for targeted tech products is driving consumer electronics companies to develop niche smartwatches for specific demographics, opening up opportunities for disruptive innovation.
Workshop question
What role does your brand play a role in satiating parents' desire to feel confident in their kids' safety?
Trend signals
Trend signals for Timepiece Supervision
Trend score 4.1 out of 10, from popularity 66%, activity 50%, freshness 8%.
Popularity66%
Activity50%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial (not a primary audience)
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Timepiece Supervision trend
5 featured examples from Sep 17, 2015 to Jun 8, 2016CategoryFashion
Communicative Children's Watches
These Mamorino Watches Let Children Take Calls From Their Parents
The development of voice over LTE watches specifically for kids presents disruptive innovation opportunities in the wearable tech industry.
CategoryFashion
Age-Specific Smartwatches
The 'SOS Connected Watch' Premiered at CES 2016
The emergence of age-specific smartwatches presents opportunities for companies in the wearable technology industry to develop targeted devices for different age groups.
CategoryFashion
Protective GPS Watches
The 'Guarddy' is a GPS Tracking Device That Also Functions as a Watch
Creating innovative GPS tracking devices for consumers.
CategoryLife-Stages
Routine-Teaching Child Watches
The Octopus Smartwatch for Kids Helps Children Stick to a Schedule
The wearable tech industry can tap into the increasing demand for child watches and develop smartwatches specifically designed for children.
CategoryLife-Stages
Safety-Focused Kid Watches
The Xiaomi 'Mi Bunny' Allows Parents to Keep Tabs on Youngsters
Connected wearable technology can be developed and used in more ways to ensure the safety of children
