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Timepiece Supervision

Protective parents utilize smart watches with caregiving technology

Implications - Not wanting to hinder the freedom nor risk the safety of their children, parents are opting to arm their offspring with connected timepieces that offer fun engagement while keeping a watchful eye on their whereabouts. Smart watches that connect to parent’s phones demonstrate a shift in younger parents entering the workforce who don’t necessarily have the resources for a babysitter on-call every day, while also being indicative of the natural progression of children’s toys toward technology integration that promote learning and self-reliance.
Workshop Question - What role does your brand play a role in satiating parents' desire to feel confident in their kids' safety?
Trend Themes
1. Wearable Safety Tech - The trend of using smartwatches to track the location of children and seniors, and to receive alerts in case of emergencies is a growing market that presents opportunities for innovation in safety-focused wearables.
2. Age-specific Wearables - The need for targeted tech products that address the specific needs of different consumer demographics is driving the development of niche smartwatches for children and seniors.
3. Teaching Child Watches - Now more than ever, parents are looking for wearable teaching tools to help their kids learn routines and gain a better understanding of how to conduct their lifestyle.
Industry Implications
1. Wearable Technology - The growing market for wearable safety tech and age-specific smartwatches is showing major potential for companies in the wearable technology industry.
2. Childcare - As the trend of younger parents entering the workforce continues, the childcare industry must innovate and adapt to meet the needs of busy families in a tech-heavy world.
3. Consumer Electronics - The need for targeted tech products is driving consumer electronics companies to develop niche smartwatches for specific demographics, opening up opportunities for disruptive innovation.
4.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 40 Examples:
148,344 Total Clicks
Date Range:
Sep 15 — Dec 16
Trending:
Warm
Consumer Insight Topics:

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