Minimalist Constructible

Millennial parents demonstrate a preference towards aesthetic playsets

Implications - Classic building block toy sets are being revamped with a design-conscious aesthetic to appeal to the growing market of Millennial parents. With an eye for aesthetically pleasing and minimalist design that fits in with their lifestyle aspirations, young parents are increasingly looking towards children’s toys that suit their own personal branding preferences. This movement towards modern architectural and artistic integration within toys speaks to a new demographic of parents not looking to compromise taste.
SCORE 6.1
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126,008 Total Clicks
Jul 14 - Dec 16
This Year and Warm
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Featured Examples
Architectural Bathtub Toys - WATERSCAPE Lets Kids Build Floating Cities in the Tub
SCORE 6.5
Warm 1,193 Clicks Pub: Apr 18, 16
Architectural Bathtub Toys
WATERSCAPE Lets Kids Build Floating Cities in the Tub
Pumice stones and sponges are items that are commonly found in the bathroom, but De IntuĂŻtiefabriek transforms them into the foundations of its playful bathtub toys for kits. The WATERSCAPE... [More]
Elegantly Technicolor Block Toys - The KUUM Wooden Puzzles are Geared to Both Children and Adults
SCORE 6.4
Warm 1,322 Clicks Pub: Jul 12, 16
Elegantly Technicolor Block Toys
The KUUM Wooden Puzzles are Geared to Both Children and Adults
Designed for both children and adults alike to play with are the Kuum wooden puzzle sets by Monogoto that offer an endless array of offline brainteasers to challenge the mind. The blocks come... [More]
Stimulating Structural Toys - The 'H Blocks' Wooden Block Set is Suitable for Child or Adult Usage
SCORE 5.7
Warm 1,337 Clicks Pub: Jan 27, 16
Stimulating Structural Toys
The 'H Blocks' Wooden Block Set is Suitable for Child or Adult Usage
Modern lifestyles are stress-filled, so the ‘H Blocks’ wooden block set is designed to help offer a way to stimulate the mind while working through daily tasks. Suitable for either... [More]
Artful Wooden Block Toys - These Printed Cube Blocks from Etsy's Cabin and Moss Shop are VIbrant
SCORE 3.1
Mild 2,835 Clicks Pub: Jul 25, 14
Artful Wooden Block Toys
These Printed Cube Blocks from Etsy's Cabin and Moss Shop are VIbrant
These hand-painted wooden block toys come to us from Etsy’s Cabin and Moss shop. The colored cube set includes 24 1” blocks that can be arranged in a wide variety of compositions and... [More]
Slot-Connecting Building Blocks - The Boulding Blocks Offer Infinite Construction Opportunities
SCORE 4.3
Average 693 Clicks Pub: May 14, 16
Slot-Connecting Building Blocks
The Boulding Blocks Offer Infinite Construction Opportunities
The Boulding Blocks are an innovative connecting building block set developed by Mark Boulding that allows users to connect the pieces through interwoven slots, rather than stackable units. This... [More]
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