Architectural Bathtub Toys

WATERSCAPE Lets Kids Build Floating Cities in the Tub

Pumice stones and sponges are items that are commonly found in the bathroom, but De Intuïtiefabriek transforms them into the foundations of its playful bathtub toys for kits.

The WATERSCAPE collection is made up of shapely building blocks that will float when played with in the tub. This includes sets of stairs, sloped roofs and bridges that assist kids in creating dream cities of their imaginations. Like other architecture-inspired building blocks that are used during play outside of the bathtub, these ones leave no mess behind and are easy to collect after bathtime is over.

The inventive bathtub toys were inspired by Cotto’s Pætchwork collection and were specifically designed for the Cotto Another Perspective exhibition that was on display at this year's Salone del Mobile.

Bath Toy Innovation
De Intuïtiefabriek's WATERSCAPE collection represents a growing trend of innovative bath toys that encourage imaginative play and easy clean-up.
Sustainable Bath Toys
The use of common bathroom items like pumice stones and sponges in De Intuïtiefabriek's WATERSCAPE collection reflects a rising trend toward sustainable and eco-friendly bath toys.
Architecture-inspired Toys
WATERSCAPE is part of a larger trend of architecture-inspired toys that engage children's creativity and foster design thinking skills.

Where This Applies

Toy Industry
De Intuïtiefabriek's WATERSCAPE collection is disrupting the toy industry with its innovative approach to bath toys that engage children's imagination and are easy to clean.
Home Goods Industry
The use of common bathroom items like pumice stones and sponges in De Intuïtiefabriek's WATERSCAPE collection represents an opportunity for the home goods industry to create sustainable and eco-friendly products across all categories.
Design Industry
WATERSCAPE and other architecture-inspired toys present an opportunity for the design industry to create innovative products that engage children's creativity and foster a lifelong love of design.
SCORE
5.3 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z
  • Millennial
  • Gen X
  • Gen Alpha (primary audience)
POPULARITY
Popularity 78%
Activity 72%
Freshness 8%

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