Category
Lifestyle
Assisted Choices
Trend cluster
Category
Preventative
Purification
Consumers invest in air quality systems that maintain the home.
4.2
Trend score
Trend
What is the Preventative Purification trend?
Preventative Purification: As concerns regarding atmospheric pollution converge with an expectation of tech aids that offset negative health effects, consumers are investing in premium air purification systems that aim to keep the atmosphere of one's home at an optimal level at all times. This shift highlights the modern consumer's approach to managing health concerns that centered around maintenance and investment in preventative measures rather than reactive treatment.
Trend themes
Themes within the Preventative Purification trend
Three behaviours holding the trend together01
Preventative Air Purification
Consumers are investing in air purification systems that maintain the atmosphere of their home at an optimal level using preventative measures.
02
AI-Powered Air Purifiers
Air purifiers that are powered by artificial intelligence can learn about users' lifestyles and help optimize air quality.
03
Commercial-Grade Air Purifiers
Commercial-grade air purifiers use powerful technology that clears the air of both pathogens and odors.
Industry implications
What the Preventative Purification trend means for industry
Where the trend changes the playbookFor
Home Appliances
Business professionals in the home appliances industry can explore developing air purification systems with preventative features, powerful motor or AI-powered technology.
For
Healthcare
The healthcare industry can leverage and endorse developing air purification systems for people with asthma, allergies, and other respiratory illnesses.
For
Commercial Real Estate
Commercial real estate managers can invest in commercial-grade air purification systems and endorse them to attract tenants who value indoor air quality.
Workshop question
Considering that consumers are looking to be proactive, how could your brand channel that action toward your product or service?
Trend signals
Trend signals for Preventative Purification
Trend score 4.2 out of 10, from popularity 67%, activity 51%, freshness 8%.
Popularity67%
Activity51%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Preventative Purification trend
6 featured examples from Sep 29, 2015 to Mar 24, 2017CategoryLifestyle
Air-Cycling Purification Fans
The 'Wind Ball' HEPA Air Filter Fan Cleans and Circulates Air
The 'Wind Ball' HEPA air filter fan is a disruptive innovation opportunity in the home appliance industry, catering to the increasing demand for air purification and improved indo…
CategoryLifestyle
Air-Analyzing Outlet Devices
The Awair Glow Air Quality Monitor Works with AC and Humidifier Units
Disruptive innovation opportunity: Partner with air quality monitor manufacturers to develop seamless integrations with smart home platforms and expand product offerings.
CategoryTech
Commercial-Grade Air Purifiers
The Oransi Erik 650A Can Clear the Air in Large Rooms
Hospitals, clinics, and other healthcare facilities can use commercial-grade air purifiers to improve air quality and protect patients and staff from airborne diseases.
CategoryLifestyle
AI-Powered Air Purifiers
The 'BRISE' Air Purifier Cleaner Adjusts Itself for Quick Cleaning
Disruptive innovation opportunities for the home appliance industry to incorporate AI technology into air purifiers.
CategoryArt & Design
Purifying Air Conditioner Units
The 'Hybrid Air' Conditions and Purifies the Air within a Home
Integrating innovative air conditioning technology like 'Hybrid Air' can improve the comfort and safety of indoor spaces in residential settings.
CategoryLifestyle
Air-Purifying Hula-Hoops
This Smart Hula-Hoop by Quadruple H Encourages Health & Wellness
The fitness industry can explore incorporating technology and gamification into exercise equipment to make workouts more enjoyable and engaging for children.
