Category
Lifestyle
Assisted Choices
Trend cluster
Category
Diversified
Advent
Advent calendar products diverge from their typical focus on chocolate.
4.1
Trend score
Trend
What is the Diversified Advent trend?
Diversified Advent: As a "giftable" and highly experiential holiday product, it's no surprise that the advent calendar is being reinvented to feature a wide variety of food products aside from the classic chocolate style. As well, the design of the advent calendar provides an added benefit to brands as it allows them to showcase a variety of products at once.
Trend themes
Themes within the Diversified Advent trend
Three behaviours holding the trend together01
Diverse Product Offerings
Advent calendars are being reinvented to feature a wide variety of food products aside from the classic chocolate style, providing an opportunity for brands to showcase a variety of products at once.
02
Personalization and Nostalgia
There is a trend towards personalized and nostalgic advent calendars that offer a trip down memory lane, and a chance to add meaning to the holiday season.
03
Minimalist Design
Many advent calendars are featuring minimalist branding that gives them a cohesive aesthetic, even when the flavors of the products inside differ greatly.
Industry implications
What the Diversified Advent trend means for industry
Where the trend changes the playbookFor
Food and Beverage
There is an opportunity for food and beverage brands to showcase a wide variety of their products in advent calendars.
For
Personal Care
Offering personalized and nostalgic collections of personal care products in advent calendars is becoming increasingly popular.
For
Marketing and Advertising
Minimalist design and creative product offerings in advent calendars offer brands a unique opportunity for creative marketing and advertising campaigns.
Workshop question
What tweaks would need to be made to your packaging or positioning in order to make your offerings appear more "giftable" or shareable?
Trend signals
Trend signals for Diversified Advent
Trend score 4.1 out of 10, from popularity 61%, activity 54%, freshness 8%.
Popularity61%
Activity54%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Diversified Advent trend
5 featured examples from Sep 18 to Dec 18, 2018CategorySpecial
Tasty Vegan Advent Calendars
Squish Candies Accommodates Individuals with Restricted Diets
Disruptive opportunity for candy manufacturers to expand their product offerings to include vegan advent calendars.
CategoryLifestyle
Potato Chip Advent Calendars
The Snack Advent Calendar by Lay's is Filled with Flavorful Surprises
The food and beverage industry has an opportunity to create and market innovative snack advent calendars to cater to consumers' desire for alternative holiday countdown experience…
CategoryLifestyle
Scented Chapstick Advent Calendars
The New Lip Smackers Advent Calendar Features 12 Days of Treats
The intersection of nostalgia and affordable lip care products presents an opportunity for brands in the beauty and personal care industry to capitalize on consumers' desire for f…
CategoryArt & Design
Gift Card Advent Calendars
This Advent Calendar Pairs 25 Gift Cards with Questions for Reflection
Retailers can offer customized gift cards and interactive advent calendars to enhance the holiday gift-giving experience.
CategoryLifestyle
Modern Gin Advent Calendars
The New Ginvent Calendar Includes 24 Miniature Bottles of Spirits
The alcohol industry can benefit from the trend of gin advent calendars by creating unique samples, exploring fruit-infused flavors, and implementing minimalist branding to attrac…
