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Crossover Casing

Brands look to reposition products by tapping into adjacent packaging trends

Implications - As a response to the analysis paralysis consumers face in grocery stores when inundated with shelves full of similar-looking products, CPG brands in particular are aiming for cross-categorical applications of their merchandise by incorporating interactive packaging features drawn from adjacent categories. By leveraging insights found outside their immediate category, brands are able to differentiate themselves from competitors and increase consumer awareness through repositioning that requires very little change to the physical products themselves.
Workshop Question - If you were to reposition your brand or product in a completely new direction, what adjacent category would you draw inspiration from?
3.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
7 Featured, 63 Examples:
170,278 Total Clicks
Date Range:
Jun 16 — Nov 16
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Fast Food Wine Kits
Fast Food Wine Kits
This Creatively Packaged Wine Looks Like a Perfect Meal for Adults
Everyone loves wine, but who has time to wash glasses and get some snacks? Look no further because McCann Vilnius, an advertising agency in Lithuania, created an adult fast food wine for the annual... MORE
Wrapped Oil Bottle Packaging
Wrapped Oil Bottle Packaging
The Rivōs Olive Oil Packaging Delights with a Present-Like Design
The grocery store shelf is often not associated with much intrigue or surprise, so the Rivōs oil bottle packaging design is intended to change this. Highlighting a series of materials that feel... MORE
Honey-Based Jam Tubes
Honey-Based Jam Tubes
This Jam Packaging Was Inspired by Oil Paint
These jam tubes are a sophisticated alternative to the jam packaging that is most often seen on the market. When making or purchasing jams, there are a few distinct fruit flavors that function as... MORE
Teapot-Shaped Mint Packages
Teapot-Shaped Mint Packages
Sencha Naturals 'Tip'N'Try Teapot' Cleverly Shows Off Green Tea Mints
Rather than choosing to present its green tea mints in some of the more conventional mint package designs like a metal tin or a plastic tube, Sencha Naturals created a series of hand-blown glass... MORE
Cylindrical Maple Snack Packaging
Cylindrical Maple Snack Packaging
This Snack Duo Combines Food and a Condiment
This maple snack packaging was designed as part of a student project by Michelle Malrechauffe. The packaging is simple as it comes in the form of a cylindrical cardboard tube that features subtle... MORE
Abstract Pasta Branding
Abstract Pasta Branding
This Branding Abandons Traditional Pasta Packaging Ideals
Pasta branding tends to be based around more rustic styles, but the ‘Nudellini’ packages designed by Ewelina Gaska have forged a completely different path. The boxes were all created... MORE
Aseptic Creamer Packaging
Aseptic Creamer Packaging
The Dostea Tea Creamer's Resealable Pouch Prolongs Product Freshness
Dostea is a Pakistani tea creamer company that has recently overhauled its packaging thanks to a collaborative rebranding with Ecolean to sell the liquid product in resealable pouches. The cream is... MORE

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PET Plastic Cans
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Rewarding Coffee Shop Contests
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Ancient Pottery-Inspired Packaging
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Color Blocking Candy Packaging
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Squeezable Jam Pouches
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List-Inspired Food Packaging
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This Private Label Packaging Takes Cues from Shopping Lists
Commercial-Grade Repairable Vacuums
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Genie Lamp Oil Dispensers
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Skincare Detox Kits
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play_circle_filled Vintage Fast Food Wines
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