Category
Lifestyle
Assisted Choices
2.0
Trend score
Trend
What is the Solo Festivity trend?
Solo Festivity: As the Millennial demographic comes of age, the average age of parenthood rises, indicating more young people are opting not to start a family. This indicates a shift in the tradition of the holiday meal. To satiate this, more individual-targeted, convenience-focused holiday meals are observed.
Trend themes
Themes within the Solo Festivity trend
Three behaviours holding the trend together01
Solo Festivity
Individual-targeted, convenience-focused holiday meals are observed.
02
Single-Serve Desserts
Single-serve desserts are gaining popularity for the holiday season.
03
Collaborations
Collaborations among fast food chains and bakery brands are increasing.
Industry implications
What the Solo Festivity trend means for industry
Where the trend changes the playbookFor
Fast Food
Fast food chains have the opportunity to expand their dessert menu with creative single-serve options and collaborations.
For
Bakery
Bakery brands have the opportunity to create festive single-serve snacks and partner with fast food chains for increased distribution.
For
Food Packaging
Food packaging industries have the opportunity to innovate and create more convenient and environmentally-friendly packaging options for single-serve desserts and holiday meals.
Workshop question
How will changing family dynamics impact the way your brand packages or sells products?
Trend signals
Trend signals for Solo Festivity
Trend score 2.0 out of 10, from popularity 29%, activity 24%, freshness 8%.
Popularity29%
Activity24%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Solo Festivity trend
4 featured examples from Nov 2 to Nov 15, 2016CategoryLifestyle
Single-Serve Holiday Cakes
Popeyes is Offering a Red Velvet Cake Dessert for the Holiday Season
The fast food industry can capitalize on the seasonal dessert trend by introducing limited-time offerings and promoting them alongside their main menu items.
CategoryLifestyle
Bite-Sized Cinnamon Biscuits
Church's Chicken is Offering Cinnabon Biscuit Bites for the Holidays
The fast food industry has the opportunity to create new desserts and collaborations that cater to consumers' desire for shareable and unique treats.
CategoryLifestyle
Single-Serve Gingerbread Cakes
The New Gingerbread Kandy Kakes are a Festive Snack Option
Disruptive innovation opportunity for bakeries to introduce innovative flavors and decoration techniques for festive snack cakes.
CategoryLifestyle
Single-Serve Pecan Pies
Krystal's New Holiday Menu Features Personal-Sized Pecan Pies
Fast-food chains can capitalize on the trend of personal-sized desserts by offering a variety of single-serve options on their menus.
