Holiday food becomes more accessible for DINKs
Implications - As the Millennial demographic comes of age, the average age of parenthood rises, indicating more young people are opting not to start a family. This indicates a shift in the tradition of the holiday meal. To satiate this, more individual-targeted, convenience-focused holiday meals are observed.
Workshop Question - How will changing family dynamics impact the way your brand packages or sells products?
Trend Themes
1. Solo Festivity - Individual-targeted, convenience-focused holiday meals are observed.
2. Single-serve Desserts - Single-serve desserts are gaining popularity for the holiday season.
3. Collaborations - Collaborations among fast food chains and bakery brands are increasing.
Industry Implications
1. Fast Food - Fast food chains have the opportunity to expand their dessert menu with creative single-serve options and collaborations.
2. Bakery - Bakery brands have the opportunity to create festive single-serve snacks and partner with fast food chains for increased distribution.
3. Food Packaging - Food packaging industries have the opportunity to innovate and create more convenient and environmentally-friendly packaging options for single-serve desserts and holiday meals.
