Category
Lifestyle
Assisted Choices
Trend cluster
Category
Festive
Frozen
A counter-intuitive rise in cold holiday treats is seen.
2.0
Trend score
Trend
What is the Festive Frozen trend?
Festive Frozen: Typically, cold treats are saved for summer months, however as the influence of holiday flavors penetrates locations that do not experience a full four seasons, more creative interpretations of traditional seasonal flavors can be seen. This speaks to a need for personalization according to various factors, including exact location.
Trend themes
Themes within the Festive Frozen trend
Three behaviours holding the trend together01
Cold Treats in Holiday Flavors
By introducing holiday flavors to cold treats, businesses can capitalize on the desire for seasonal personalization even in warmer locations.
02
Holiday Shakes
Shaking up traditional holiday drinks with indulgent frozen treats offers consumers new ways to celebrate the season and mix up their holiday traditions.
03
Homemade Aesthetic
By incorporating a rustic aesthetic into seasonal products, businesses can differentiate themselves and appeal to consumers looking for a more personal and luxurious dessert experience.
Industry implications
What the Festive Frozen trend means for industry
Where the trend changes the playbookFor
Food and Beverage
As demonstrated by the range of cold holiday treats available, there are endless opportunities to innovate and personalize traditional food and drink offerings.
For
Hospitality and Tourism
Businesses in the hospitality and tourism industry can cater to the desire for seasonal personalization by offering unique holiday experiences and menus.
For
Retail
Retail brands can incorporate holiday flavors and aesthetics into their products, offering customers a way to immerse themselves further in the season and make their festivities more special.
Workshop question
What counter trends could you incorporate into your offerings to surprise and delight consumers?
Trend signals
Trend signals for Festive Frozen
Trend score 2.0 out of 10, from popularity 29%, activity 24%, freshness 8%.
Popularity29%
Activity24%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Festive Frozen trend
5 featured examples from Nov 8, 2016 to Nov 26, 2017CategoryMarketing
Festive Gelato Jars
This Holiday 'Fiasco Gelato' Collection Offers a Homemade Aesthetic
Food and beverage companies could create limited-time offerings and experiment with packaging to differentiate themselves in the market.
CategoryLifestyle
Sweet Yuletide Shakes
Shake Shack is Rolling Our a Trio of Seasonal Shakes for the Holidays
Restaurants can create seasonal treats, like holiday shakes, to capitalize on the festive spirit of the holiday season and attract more customers.
CategoryLifestyle
Frozen Holiday Desserts
The Cold Stone Creamery Carmel Chocolate Cheesecake Ice Cream is Indulgent
Innovate in the dessert retail industry by offering unique flavors and formats to capture consumer interest.
CategoryLifestyle
Healthy Autumnal Smoothies
Robeks' New Healthy Holiday Indulgences are Made Without Added Sugars
Smoothie and juice bars can offer healthy holiday indulgences on their menus to attract health-conscious consumers during the holiday season.
CategoryLifestyle
Salted Sandwich Cookie Shakes
Jack in the Box is Offering a Salted Caramel Shake Over the Holidays
Fast food chains can explore new and creative shake flavors to attract customers to their holiday menus.
