People have put spaghetti on burgers, used ramen as bread and even turned the classic spaghetti and meatballs into a sandwich, but this Huntington Beach-based restaurant is now serving up a spaghetti grilled cheese. Located in Orange County, California, Burn Crumbs is an eatery that offers a spaghetti grilled cheese sandwich on their menu.
This is perfect for people who are into epic food combinations as well as carb-craving folks who are too indecisive to choose between the pasta or the sandwich. Served with a side of what appears to be marina sauce instead of ketchup, the cheesy dish is a local treat many will be interested in trying to recreate at home.
This creation speaks to social media-friendly food items that are sure to get hungry foodies talking, without resorting to rare and potentially alienating ingredients.
Key Themes Behind This Trend
- Epic Food Combinations
- Disruptive innovation opportunity: Create unique and unexpected food combinations that will attract social media attention and capture the interest of adventurous foodies.
- Carb-craving Offerings
- Disruptive innovation opportunity: Cater to the indecisive carb-craving market by offering menu items that combine popular carbohydrates into delicious and satisfying meals.
- Social Media-friendly Dishes
- Disruptive innovation opportunity: Develop visually appealing and Instagram-worthy dishes that will generate buzz and attract customers seeking shareable experiences.
Where This Applies
- Food and Beverage
- Disruptive innovation opportunity: Introduce creative and unconventional food concepts to the market, capitalizing on the demand for unique dining experiences.
- Social Media Marketing
- Disruptive innovation opportunity: Offer specialized marketing services to help restaurants create and promote social media-friendly food items to tap into the viral foodie culture.
- Culinary Education and Workshops
- Disruptive innovation opportunity: Provide classes and workshops that teach home cooks how to recreate popular food combinations and dishes featured on social media, capitalizing on the trend of DIY food recreations.
