Trend cluster
Category

Automated
Hobby

Sensor-driven personal interests point to fun as a means to an end.

Wine-Serving RobotsSmart Golf Game TrackersIntelligent Garden TrackersSmart Garden-Monitoring GadgetsAt-Home Cider Brewers

Trend

What is the Automated Hobby trend?

Automated Hobby: Hobbies are typically treated as a space for relaxation and fun, however the integration of sensors into areas of personal interest shows a redefinition of the hobby. Implementing sensors and elements of gamification into fun treats spare time as a means to an end. This shows a greater emphasis placed on upward mobility that in some ways, is counteractive to relaxation.

Trend themes

Themes within the Automated Hobby trend

Three behaviours holding the trend together
01

Sensor-driven Hobbies

The integration of sensors in personal interests is transforming hobbies into means to an end.

02

Smart Sensors

Smart sensors are a vital part of the automation process that is revolutionizing industries.

03

Smart Tracking for Improvement

Automated tracking systems offer real-time analysis, changing the way people track their improvement.

Industry implications

What the Automated Hobby trend means for industry

Where the trend changes the playbook
For

Home Brewing Industry

Automated brewing machines offer a new business model for the growing home brewing industry.

For

Robotics Industry

The Butler and DribbleUp demonstrate the capability of robots in domestic and sports related settings.

For

Smart Agriculture Industry

Gardening and crop production are being redefined by integrating new smart tracking and monitoring systems.

Workshop question

How can your brand push consumers to maximize their experience?

Trend signals

Trend signals for Automated Hobby

Trend score 3.3 out of 10, from popularity 43%, activity 48%, freshness 8%.

Popularity43%
Activity48%
Freshness8%
Audience
50%Men
50%Women
  • Gen Alpha
  • Gen Z
  • Millennial
  • Gen X
  • Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific

Evidence

Examples of the Automated Hobby trend

6 featured examples from Jul 27, 2016 to Feb 27, 2017
Wine-Serving Robots
CategoryTech

Wine-Serving Robots

The Butler Robot Can Serve Wine That Suits Your Preference

Disruptive innovation opportunity: Implement wine-serving robots in hotels, restaurants, and other hospitality establishments to enhance customer experiences and improve efficienc…

Smart Golf Game Trackers
CategoryLifestyle

Smart Golf Game Trackers

The 'Golf Pad LINK' Enables Automated Game Tracking

The 'Golf Pad LINK' presents opportunities for sports technology companies to develop advanced game tracking systems for various sports.

Intelligent Garden Trackers
CategoryTech

Intelligent Garden Trackers

The Xiaomi Mi Flora Flower and Plant Health Monitor Measures Vitals

The Xiaomi Mi Flora and its plant health monitoring technology present an opportunity for innovation in the gardening industry.

Smart Garden-Monitoring Gadgets
CategoryTech

Smart Garden-Monitoring Gadgets

The 'Motorleaf' Indoor Growing System Tracks Conditions

Smart garden gadgets like the 'Motorleaf' are creating an opportunity for innovators to develop new technologies that make crop production more efficient and effective.

At-Home Cider Brewers
CategoryLifestyle

At-Home Cider Brewers

This Machine Converts Fruit Into Craft Ciders and Wine

Alchema's cider brewer disrupts the craft beverage industry by empowering consumers to create their own unique alcoholic beverages at home, challenging traditional models of produ…

Dribble-Dissecting Basketballs
CategoryLifestyle

Dribble-Dissecting Basketballs

The 'DribbleUp' App Comes with a Regulation NBA Basketball

The integration of technology with basketballs and other sports equipment opens up new avenues for growth and innovation in the sports equipment industry.