General Mills recently expanded its 'The Good Table' line to include a new dinner-time solution called 'Freezer to Plate.' For many busy families, there may not be enough time to prep all the ingredients need to prepare dinner from scratch each night. The Freezer to Plate kits help to cut down on prep time by giving parents a way to make a complete meal out of frozen chicken.
The handy meal kits are gourmet entrees designed to pair with frozen chicken. Consumers simply combine rice or pasta with water and then add frozen chicken along with one of the four available sauces. Baking takes just 45 minutes and the kits even come with suggestions for nutritious add-ons. As The Good Table's Marketing Communications Planner Liana Miller explains, the Freezer to Plate meals are designed to serve as "a 'go-to' product to turn to in those meal planning crunch times."