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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,614 more

Mainstream Male Beauty

Men's cosmetics routines are expanding to include makeup

Implications - As modern consumers continually feel comfortable skirting outdated gender norms, mainstream cosmetics ranges are moving to include men's makeup products that appeal to a fast-growing male beauty market. This shift demonstrates the growing difficulties in marketing efforts based on traditional demographics groups and points to the need for brands to offer niche products and services that entice consumers in ways that current offerings may neglect to.
Workshop Question - Are there demographics that your brand has yet to target due to an overt focus on traditional ways of thinking? How can your brand break out of these constraints to reach consumers that it hasn't before?
5.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
7 Featured, 58 Examples:
254,571 Total Clicks
Date Range:
Sep 15 — Nov 16
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Male Makeup Brand Ambassadors
Male Makeup Brand Ambassadors
Influencer James Charles Will Be Covergirl's Newest Ambassador
The makeup industry is no stranger to female brand ambassadors but ‘Covergirl’ is opting to branch out to become more inclusive and expand its consumer base in the process. Instagram... MORE
Edgy Makeup Spokepersons
Edgy Makeup Spokepersons
The Ruby Rose Urban Decay Collab Markets Her as "Most Addictive New Vice"
The Ruby Rose Urban Decay partnership is a match made in heaven. Dubbed the Most Addictive New Vice by the brand, the Orange Is The New Black actress has the perfect rock-and-roll edge to complement... MORE
Male Makeup Tutorials
Male Makeup Tutorials
Actor Patrick Dempsy Helps Demonstrate His Wife's Lid Tint Product
The idea of masculinity and gender in general is ever-evolving, as this male makeup tutorial shows. Although the term ‘tutorial’ is a bit of a stretch here, it does show that perhaps... MORE
Sparkly Beard Kits
Sparkly Beard Kits
The Glitter Beard Kit Allows Guys to Adorn their Facial Hair in Sparkles
The glitter beard trend started on social media by users like The Gay Beards, which has prompted the release of the Glitter Beard Kit. Packed with beard oil, an ample amount of glitter and a bib to... MORE
Men's Concealer Sticks
Men's Concealer Sticks
This Concealer for Men by EvolutionMan is Also an Acne Treatment
The Conceal & Treat stick by EvolutionMan is an innovative topical acne treatment and cover-up specifically made for men. The convenient and portable men’s skin treatment is an easily... MORE
Unisex Makeup Collections
Unisex Makeup Collections
MAC Created a Line of Unisex Cosmetics with the Celebrity Brant Brothers
MAC’s first line of unisex cosmetics brings flawless looking skin to men as well as women. MAC collaborated with the Brant brothers, sons of supermodel Stephanie Seymour and publisher Peter... MORE
Male Eyebrow Grooming Kits
Male Eyebrow Grooming Kits
This Kit is Designed for Men Who Require Eyebrow Maintenance
‘Billion Dollar Brows’ is taking the art of eyebrow grooming and making it more accessible for men who require similar maintenance. Eyebrows have become one of the most talked-about... MORE

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Political Protest Pins
Sagmeister & Walsh Created a Line of Anti-Donald Trumps to Combat His Views
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Korean Beauty Subscriptions
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Chromatic 80s Makeup Branding
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Behavior-Checking Bracelets
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Metallic Eyebrow Decals
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Flower-Adorned Beards
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play_circle_filled Presidential Makeup Tutorials
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Makeup Artist Tim O. Translates Popular Foods to Makeup Styles
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These Natural Body Soaps are Enhanced with Charcoal
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Facial Hair Grooming Gadgets
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Single-Source Men's Cosmetics
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Technicolor Oil Spill Cosmetics
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Masculine Makeup Products
Masculine Makeup Products
'Formen' Exclusively Makes Men's Makeup Products
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Ruby Rose Shares Her Experience of Gender Identity in a Beautiful Short
Androgynous Makeup Editorials
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Urban Decay Electric is Full of Eye-Poppingly Brilliant Shades
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Trim Your Brows Easily Using the Men’s Eyebrow Shaving Guide
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