Category
Lifestyle
Assisted Choices
Trend cluster
Category
Inclusive
Intimacy
Companies are offering erotic services that cater to more demographics.
5.3
Trend score
Trend
What is the Inclusive Intimacy trend?
Inclusive Intimacy: The sex industry and related categories still cater primarily to heterosexual male desires, but forward-facing brands are carving a path toward inclusivity. This is a result of changing perceptions of sexuality and a reduction of shame surrounding the topic, which is due in part to the modern feminist movement. Furthermore, this pattern points toward a world where inclusivity in all categories is not the exception, but the norm.
Trend themes
Themes within the Inclusive Intimacy trend
Three behaviours holding the trend together01
Inclusive Intimacy
The sex industry is moving towards inclusivity and cater to more demographics.
02
Personalized Intimacy Toys
Smart sex toys are revolutionizing the way couples experience intimacy by customizing experiences.
03
Gender Inclusivity
Businesses are taking a more inclusive approach to gender, catering to gender binaries or non-binary genders.
Industry implications
What the Inclusive Intimacy trend means for industry
Where the trend changes the playbookFor
Sex Technology
Innovations in smart sex toys and personalized intimacy toys have the potential to disrupt the traditional sex toy market.
For
Gender Diversity
Businesses that take a more inclusive approach towards gender will have a competitive edge over their non-inclusive counterparts.
For
Dating Apps
Dating apps that accommodate gender diversity are able to cater to a wider audience and stand out in a crowded market.
Workshop question
What characteristics of your product/service could be altered to become more appealing to tertiary consumer?
Trend signals
Trend signals for Inclusive Intimacy
Trend score 5.3 out of 10, from popularity 76%, activity 75%, freshness 8%.
Popularity76%
Activity75%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Inclusive Intimacy trend
5 featured examples from Jan 9 to Nov 17, 2016CategoryLifestyle
Female Sexuality Start-Ups
OMGYes is a Bay Area Start-Up Aimed at Empowering Female Sexuality
Start-ups in the sexual wellness industry can capitalize on the need for scientific research and resources to enhance female sexuality.
CategoryNaughty
Personalized Intimacy Toys
This Smart Adult Toy Gives Those Who Use It Custom Tips
Creating smart sex toys that offer personalization and customization to enhance sexual experiences.
CategoryNaughty
Inclusive Intimacy Toys
The Buck-Off Was Designed Specifically for Transgender Men
Disruptive innovation opportunity: Expanding product offerings to cater to diverse gender identities.
CategoryNaughty
Sensory-Focused Erotic Toys
These Toys Focus on Sensations and Stimulation
Implementing the use of sensory-focused design in manufacturing processes to provide consumers with an innovative and personalized experience.
CategoryTech
Inclusive Dating App Extensions
Tinder is Seeking to Be Inclusive of Gender Diversity
The evolving landscape of dating apps and platforms offers tech companies a chance to capitalize on the growing demand for inclusive and diverse experiences.
