Companies are offering erotic services that cater to more demographics
Implications - The sex industry and related categories still cater primarily to heterosexual male desires, but forward-facing brands are carving a path toward inclusivity. This is a result of changing perceptions of sexuality and a reduction of shame surrounding the topic, which is due in part to the modern feminist movement. Furthermore, this pattern points toward a world where inclusivity in all categories is not the exception, but the norm.
Workshop Question - What characteristics of your product/service could be altered to become more appealing to tertiary consumer?
Trend Themes
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Inclusive Intimacy — The sex industry is moving towards inclusivity and cater to more demographics.
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Personalized Intimacy Toys — Smart sex toys are revolutionizing the way couples experience intimacy by customizing experiences.
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Gender Inclusivity — Businesses are taking a more inclusive approach to gender, catering to gender binaries or non-binary genders.
Industry Implications
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Sex Technology — Innovations in smart sex toys and personalized intimacy toys have the potential to disrupt the traditional sex toy market.
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Gender Diversity — Businesses that take a more inclusive approach towards gender will have a competitive edge over their non-inclusive counterparts.
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Dating Apps — Dating apps that accommodate gender diversity are able to cater to a wider audience and stand out in a crowded market.
