Category
Lifestyle
Assisted Choices
Trend cluster
Category
First Class
Pet
Traveling for pets has become substantially more customized and luxurious.
4.7
Trend score
Trend
What is the First Class Pet trend?
First Class Pet: With wealthy consumers prone to taking elaborate vacations, the particular ways in which their pets are traveling are being granted a deeper level of attention. Consumers are looking for experiences and products that treat their pets practically like children. Essentially, pets -- like other status items such as clothing or travel destinations -- are seen as an extension of the self.
Trend themes
Themes within the First Class Pet trend
Three behaviours holding the trend together01
Humanizing Pets
Consumers are treating their pets like children, encouraging businesses to offer products and services that acknowledge and cater to this trend.
02
Luxury Pet Accommodations
Businesses are providing high-end accommodations for pets while their owners travel, recognizing the affluent demographic's desire for customized and luxurious experiences for their furry companions.
03
Pet-Focused Services
Companies are offering pet-focused services, including tracking devices, designated cabin areas on flights, and concierge services, highlighting the growing importance of pets in both the hospitality and travel industries.
Industry implications
What the First Class Pet trend means for industry
Where the trend changes the playbookFor
Hospitality
The hospitality industry can offer new forms of accommodation for wealthy pet owners, including luxury hotels, designated pet areas, and customized pet services.
For
Travel
The travel industry can tap into luxury pet accommodations, tracking devices for pet transport, and other pet-focused services to cater to a high-end clientele with furry companions.
For
Pet Care
Businesses in the pet care industry can innovate by offering luxury pet boarding services, high-end accessories and food options, and other services that cater to the growing trend of treating pets as family members.
Workshop question
How is your brand appealing to those who view their pets like children?
Trend signals
Trend signals for First Class Pet
Trend score 4.7 out of 10, from popularity 72%, activity 61%, freshness 8%.
Popularity72%
Activity61%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Evidence
Examples of the First Class Pet trend
7 featured examples from Apr 16, 2015 to Jul 20, 2017CategoryLifestyle
Urban Dog Resorts
Park9 is a Toronto Chain of Playcare Locations Built Specifically for Dogs
The pet boarding industry can innovate by developing more high-end options for pet owners, offering luxurious accommodations and services for pets while their owners are away.
CategoryLuxury
Boutique Cat Hotels
This Luxury Hotel for Cats Provides Comfortable Climate-Controlled Bedrooms
The growing demand for luxury pet services opens up opportunities for the pet hospitality industry to expand and develop new offerings, such as upscale boarding facilities and pet…
CategoryLifestyle
Luxury Pet Plane Cabins
These Designated Cabins Make Flying with a Pet Classy on American Airlines
Opportunity to offer pet-friendly services to differentiate from competitors and appeal to pet owners.
CategoryLifestyle
Opulent Dog Hotels
This Space Functions as Both a Pet Hotel and Daycare
Disruptive innovation opportunity in the pet services industry by creating all-in-one solutions that prioritize the well-being and convenience of pet owners.
CategoryWorld
Pet Passenger Trackers
Delta is Offering Free Pet Tracking to Flyers Travelling with Animals
The pet tech industry has an opportunity to create advanced pet tracking devices and applications to enhance the safety and comfort of pets during travel.
CategoryWorld
Luxury Hotel Canine Concierges
The Fairmont Hotel Chain Has a Series of Canine Ambassadors
Hotels, particularly luxury establishments, can adopt experiential amenities and pet-friendly services to attract more guests and stand out in the competitive industry.
CategoryLifestyle
Pet-Friendly Rental Home Ads
Marnie the Dog Was Featured in This Luxurious Airbnb Commercial
Opportunity for hotels, resorts, and vacation rental companies to expand their offerings by providing pet-friendly accommodations and services.
