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First Class Pet

Traveling for pets has become substantially more customized and luxurious

Implications - With wealthy consumers prone to taking elaborate vacations, the particular ways in which their pets are traveling are being granted a deeper level of attention. Consumers are looking for experiences and products that treat their pets practically like children. Essentially, pets -- like other status items such as clothing or travel destinations -- are seen as an extension of the self.

Workshop Question - How is your brand appealing to those who view their pets like children?
SCORE 5.7
Popularity
Activity
Freshness
Megatrends
Patterns
200,118 Total Clicks
Apr 15 - Jul 17
Warm
WorldLifestyleTravelPets
Featured Examples
Urban Dog Resorts - Park9 is a Toronto Chain of Playcare Locations Built Specifically for Dogs
SCORE 7.4
Warm 6,188 Clicks Pub: Oct 31, 16
Urban Dog Resorts
Park9 is a Toronto Chain of Playcare Locations Built Specifically for Dogs
Park9 is a Toronto-based chain that offers boarding and playcare for both dogs and cats. Not only does the business give pet owners a cozy and safe place for their pet to stay while they’re... [More]
Boutique Cat Hotels - This Luxury Hotel for Cats Provides Comfortable Climate-Controlled Bedrooms
SCORE 7
Warm 2,222 Clicks Pub: Jul 20, 17
Boutique Cat Hotels
This Luxury Hotel for Cats Provides Comfortable Climate-Controlled Bedrooms
London is set to become home to a new hotel for cats that will provide a range of luxury services for feline friends. The Longcroft Luxury Cat Hotel Norbury is set to host its grand opening in a... [More]
Luxury Pet Plane Cabins - These Designated Cabins Make Flying with a Pet Classy on American Airlines
SCORE 5
Average 2,416 Clicks Pub: Aug 14, 15
Luxury Pet Plane Cabins
These Designated Cabins Make Flying with a Pet Classy on American Airlines
Anyone who’s tried to take their dog or cat on vacation knows what a hassle flying with a pet can be. American Airlines is taking the stress out of holidaying with a furry companion with ‘... [More]
Opulent Dog Hotels - This Space Functions as Both a Pet Hotel and Daycare
SCORE 4.8
Average 1,434 Clicks Pub: Oct 31, 16
Opulent Dog Hotels
This Space Functions as Both a Pet Hotel and Daycare
This South African dog hotel is based in Cape Town and functions as a pet daycare and living space when owners are away on business or vacation, or while they are working during the day. Called... [More]
Pet Passenger Trackers - Delta is Offering Free Pet Tracking to Flyers Travelling with Animals
SCORE 3.6
Mild 1,029 Clicks Pub: Apr 16, 15
Pet Passenger Trackers
Delta is Offering Free Pet Tracking to Flyers Travelling with Animals
Travelling with pets in tow can be a stressful experience for owners and animals alike, but this free pet tracking service from Delta will hopefully provide peace of mind. The airline wants to... [More]
Luxury Hotel Canine Concierges - The Fairmont Hotel Chain Has a Series of Canine Ambassadors
SCORE 3.1
Mild 579 Clicks Pub: Feb 3, 16
Luxury Hotel Canine Concierges
The Fairmont Hotel Chain Has a Series of Canine Ambassadors
Luxury hotel chain the Fairmont has an unique experiential amenity in the form of its Canine Ambassadors. With 10 currently greeting guests at different Fairmont hotels across the world, the program... [More]
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