Ideas
Explore the world's #1 largest database of ideas and innovations, with over 400,000 inspiring examples.
Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 750 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 200,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Books
Join 20,000,000+ people getting better and faster with our New York Times Bestselling methods, best innovation books & keynote videos.
Dashboard
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI
Learn how the Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
Overview
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Keynotes & Workshops
Empower your team with the insights and frameworks they need to innovate better and faster.
Custom Research
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Futurists
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
Internships
Grow your professional skillset in an award-winning workplace.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
World Summit
Learn why 97% of people rate it "the best innovation conference ever".
1-Day Innovation Events
Explore our 2019 tour dates and find the best city to inspire your team.
Custom Events
Host a custom innovation conference in your city that will inform and inspire.
Custom Training
Bring the Future Festival experience directly to your team with custom training packages.
Search our database of over 390,000 cutting edge ideas.
SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,276 more

Adjacent Airline

Airline brands turn to unconventional promos that emphasize value

Implications - As brands across industries move to focus on creating innovative promotional campaigns that captivate consumer attention amid an increasingly cluttered marketing climate, several airlines are launching features and campaigns that contribute to a brand's storytelling efforts while also drawing attention to new services designed with contemporary consumer values in mind. An efficient means of reinforcing brand values in a memorable and highly shareable way, this shift highlights the covert marketing tactics that are necessary when appealing to discerning consumers weary of being marketed to.
Workshop Question - If you were to launch a cross industry campaign, which industry would you collaborate with?
3.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 45 Examples:
160,727 Total Clicks
Date Range:
Apr 15 — Nov 16
Trending:
Mild

Featured Examples

Airplane Rooftop Farms
Airplane Rooftop Farms
'JetBlue' Now Grows the Blue Potatoes That it Uses for Its Chips at JFK
JetBlue Airlines is adding to its rooftop dog walk terrace and performance stage by taking an interest in rooftop farms. At the John F. Kennedy airport in New York, Terminal 5 is turning into a very... MORE
Affordable Airline Grocery Marts
Affordable Airline Grocery Marts
The easyFoodstore in London is Sells All Groceries for 25p
With the pilot store now open in north west London, budget airline easyJet’s new retail concept is a grocery store with everything priced at 25p. The easyFoodstore boasts its inexpensive stock... MORE
Uplifting Blue Monday Campaigns
Uplifting Blue Monday Campaigns
The EasyJet Orange Monday Campaign Aimed to Elevate #BlueMonday
The EasyJet Orange Monday campaign is a clever promotion from the United Kingdom-based budget airline brand that aimed to uplift consumers on the so-called saddest day of the year. Taking place on... MORE
Airline-Branded Luxury Sneakers
Airline-Branded Luxury Sneakers
The Virgin America First Class Shoes Bring Luxury Flying to Feet
Virgin America’s first class seats on flights are luxurious, to say the least, and the company is showing that experience with the Virgin America First Class sneakers. The shoes, made as a... MORE
play_circle_filled Accompanied Layover Vacations
Accompanied Layover Vacations
This Promotion Allows Icelandair Passengers to Book a Personal Guide
A brand new promotion allows Icelandair passengers to book a personal tour guide to show them around the country. While Icelandair already offers a week-long stopover in the country for no extra... MORE
Globetrotting Snack Bags
Globetrotting Snack Bags
Transavia Airlines' Potato Chip Bags Satisfy Cravings and Wanderlust
Purchasing a plane ticket can take a huge bite out of your funds, but with #SnackHolidays from Transavia Airlines, taking a flight is no more expensive than buying a potato chip bag. Sold through... MORE

Related Trend Reports & Custom Market Research

Related Examples

Celebratory Fashion Week Sneakers
Celebratory Fashion Week Sneakers
The New ASICS GEL-Lyte Vs from Colette Tribute Japanese Fashion
Sleek Lace-Covered Sneakers
Sleek Lace-Covered Sneakers
The New Adidas Y-3 Features Patterned Hiking Laces All Over the Upper
Pumpkin Spice-Inspired Sneakers
Pumpkin Spice-Inspired Sneakers
Saucony Originals Released a New Design Intended for Latte-Lovers
Baseball Team-Inspired Sneakers
Baseball Team-Inspired Sneakers
These Turquoise Air Jordans Were Made to Honor the Florida Marlins
Luxury Knit Plaforms
Luxury Knit Plaforms
This Season's Ferragamo Spring Shoes Feature Towering Platforms in Color
Luxe 70s-Inspired High-Tops
Luxe 70s-Inspired High-Tops
These COACH Sneakers are Said to Draw from Old-School Hip Hop Culture
Luxe Skull-Branded Sneakers
Luxe Skull-Branded Sneakers
mastermind JAPAN Added Its Logo on a New Version of Buscemi Sneakers
Handmade Luxury Sneakers
Handmade Luxury Sneakers
RONE Revitalized Its Ninety Model with a Royal Blue and Black Colorway
Gold-Detailed Suede Sneakers
Gold-Detailed Suede Sneakers
UBIQ's Series of Quality Sneakers Embodies a Minimalist Aesthetic
Energy-Efficient Airplanes
Energy-Efficient Airplanes
EasyJet Will Test a New Hydrogen Fuel System to Cut Emissions
In-Flight Schnitzel Servings
In-Flight Schnitzel Servings
The Austrian Airlines Menu Boasts Authentic and Traditional Favorites
Luxe Pre-Made Airline Meals
Luxe Pre-Made Airline Meals
These Kits Called Hamperlings are Designed for Mid-Air Caviar Cravings
Cost-Effective Airlines
Cost-Effective Airlines
Iceland's WOW air Offers Cheaper Flights from the U.S. to Europe
In-Flight Streaming Launches
In-Flight Streaming Launches
The Amazon on JetBlue Pop-Up Showcases the New In-Flight Media
Recipe-Based Travel Promotions
Recipe-Based Travel Promotions
This Campaign Rewards Travelers for Their Culinary Creations
Badge-Earning Travel Programs
Badge-Earning Travel Programs
The 'TrueBlue Badges' Programs Rewards Members for Air Travel
Luminous Flight Attendant Uniforms
Luminous Flight Attendant Uniforms
This Airline is Outfitting Its Cabin Crew in High-Tech Uniforms
FlightHub's Winter Getaways
FlightHub's Winter Getaways
Escape the Cold With Destinations That Offer Affordable Adventure
Connected Rooftop Gardens
Connected Rooftop Gardens
This Elevated Garden Spans the Gaps Between Skyscrapers
Vibrant Airline Birthday Campaigns
Vibrant Airline Birthday Campaigns
The easyJet 20th Birthday Campaign Looks Back on Trips Taken
play_circle_filled Thievery-Based Flight Promotions
Thievery-Based Flight Promotions
JetBlue is Offering Free Giveaways to People Who Steal Their Ads
Free Tourist Flight Stopovers
Free Tourist Flight Stopovers
Air Canada Now Allows Flyers to Have a Free Layover in Toronto
Community Urban Farms
Community Urban Farms
The Cannery Includes Walking Paths and Bike Trails
Eco Garden Offices
Eco Garden Offices
This Corporate Office Building Features a Sustainable Urban Garden
play_circle_filled Rewarding Smile Booths
Rewarding Smile Booths
Air Miles Entices a Younger Demographic with a Points Card Promotion
Urbanized Rooftop Farms
Urbanized Rooftop Farms
This 42,000 Square Foot Rooftop Farm Was Created in New York
play_circle_filled Jetsetting Bar Stunts
Jetsetting Bar Stunts
KLM & Heineken Celebrate King's Day by Flying Bar Customers to Amsterdam
play_circle_filled Urban Farming Innovations
Urban Farming Innovations
Jana Pijak Discusses Her Top Picks for City Gardening Solutions
Vertical Aeroponic Gardens
Vertical Aeroponic Gardens
LA Urban Farms' Tower Gardens Save Water, Space and Time
Fruitful Rooftop Gardens
Fruitful Rooftop Gardens
Cloud 9 is an Exciting New Philadelphia Urban Farming Initiative
Protein-Rich Crisps
Protein-Rich Crisps
Simply Protein Chips Are a Low-Calorie, High-Protein Snack
Wristworn Travel Apps
Wristworn Travel Apps
easyJet's Mobile Travel App Caters to Apple Watch Users
Chip Canister Speakers
Chip Canister Speakers
Pringles Turns Its Potato Chip Cans into Party Speakers
Chip Showdown Apps
Chip Showdown Apps
This Doritos' Ketchup Chips Challenge Tests a Phone User's Patience
Gentlemanly Snack Branding
Gentlemanly Snack Branding
Lord Poppington's Popcorn Comes in a Variety of Artisan Flavors
Airline Holiday Surprises
Airline Holiday Surprises
Air Canada Gives the 'Gift of Home' to Canadians Living Abroad
Realistic Junk Food Decor
Realistic Junk Food Decor
Shop Jeen's Snack Pillow Accessories are Modeled After Food
play_circle_filled Heartwarming Headrest Messages
Heartwarming Headrest Messages
KLM's Cover Greetings Surprises Passengers with Personalized Notes
Thanksgiving Potato Chips
Thanksgiving Potato Chips
Boulder Canyon's Potato Chip Flavors Take After Holiday Staples
Microwave Potato Chips
Microwave Potato Chips
These Healthy Potato Chips Are a Quick and Easy Snack
Chip-Mimicking Mats
Chip-Mimicking Mats
The Silly Wavy Chip Silicone Coaster Set Makes Entertaining More Fun
Whiskey Potato Chips
Whiskey Potato Chips
These Liquor-Flavored Chips are a Great Savory Snack Option
Rooftop Farming Kits
Rooftop Farming Kits
This Urban Farmers Modular System Helps Anyone Create Their Own Operation
Airplane-Inspecting Drones
Airplane-Inspecting Drones
These Quadcopters Will Be Used to Inspect easyJet Aircraft
play_circle_filled Sky Gardens
Sky Gardens
Eagle Street Rooftop Farm is a 6,000-Square-Foot NYC Project