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Human-Grade Normalization

Pet parents seek out human-grade food for reassurance

Implications - Pet owners, increasingly humanizing and therefore willing to spend more on their animals, are seeking out human-grade quality in pet food products. Providing reassurance to these consumers by focusing on health benefits and safety, this focus on ingredients mirrors shifts happening in food more broadly.

Workshop Question - As consumers increasingly look to invest in themselves and their loved ones, how are you demonstrating integrity and quality with your positioning?

SCORE 3.8

Popularity

Activity

Freshness

Megatrends

Patterns

6 Featured, 48 Examples: 144,048 Total Clicks

Date Range: Jun 14 - Nov 16

Trending: Mild

Consumer Insight Topics: Lifestyle Food Health Pets

Featured Examples

Human-Grade Dog Treats - 'The Honest Kitchen' Jerkies are Good Enough for Humans to Eat

SCORE 4.6

Average 1,048 Clicks Pub: Oct 31, 16

Human-Grade Dog Treats

'The Honest Kitchen' Jerkies are Good Enough for Humans to Eat

The Honest Kitchen jerkies are dog treats, but the company is so confident in the food’s natural ingredients and delicious taste that it is equally palatable as an option for humans. Indeed,... [More]

Dog-Friendly Dehydrated Chips - CocoTherapy Makes Vegetable, Fruit and Coconut Chips for Dogs

SCORE 4.5

Average 660 Clicks Pub: Jun 10, 16

Dog-Friendly Dehydrated Chips

CocoTherapy Makes Vegetable, Fruit and Coconut Chips for Dogs

CocoTherapy’s chips for dogs are made with dehydrated ingredients that are rich in benefits for canine companions. The raw and vegan varieties include CocoTherapy Veggie Crunch, Fruit Crunch... [More]

Watercolor Pet Food Packaging - The Honest Kitchen Unveiled its New and Vibrant Pet Food Packages

SCORE 3.8

Mild 2,930 Clicks Pub: Jun 6, 14

Watercolor Pet Food Packaging

The Honest Kitchen Unveiled its New and Vibrant Pet Food Packages

The Honest Kitchen, a company that produces human-grade pet food products, recently unveiled its new branding. It re-imaged its entire line of dog and cat food packaging. Created in box form, the... [More]

Cricket Protein Dog Treats - EntoBento Makes Sustainable All-Natural Dog Treats Using Cricket Powder

SCORE 4.5

Average 771 Clicks Pub: Nov 5, 15

Cricket Protein Dog Treats

EntoBento Makes Sustainable All-Natural Dog Treats Using Cricket Powder

These all-natural dog treats pose a great alternative to beef or grain treats and use human-grade ingredients that pets love. ‘EntoBento’ uses delicious recipes that involve things like... [More]

Artisan Dog Treats - Little L's Krak'ems are All-Meat Treats Designed Specifically for Dogs

SCORE 1.8

Untested 653 Clicks Pub: Oct 31, 16

Artisan Dog Treats

Little L's Krak'ems are All-Meat Treats Designed Specifically for Dogs

The artisan dog treat company Little L’s is selling a special delicacy called ‘krak’ems,’ which gives pet owners a healthy way to treat their pooch to something tasty. Krak&#... [More]

Cat-Friendly Broth Meals - Fancy Feast Makes Seafood and Chicken Broth for Cats

SCORE 2.4

Untested 168 Clicks Pub: Aug 12, 16

Cat-Friendly Broth Meals

Fancy Feast Makes Seafood and Chicken Broth for Cats

Fancy Feast is now making broth for cats that come in either chicken or seafood varieties that are described as either “Classic” or “Creamy.” Examples include ‘Tuna &... [More]