Ideas
Explore the world's #1 largest database of ideas and innovations, with over 400,000 inspiring examples.
Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 750 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 200,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Books
Join 20,000,000+ people getting better and faster with our New York Times Bestselling methods, best innovation books & keynote videos.
Dashboard
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI
Learn how the Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
Overview
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Keynotes & Workshops
Empower your team with the insights and frameworks they need to innovate better and faster.
Custom Research
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Futurists
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
Internships
Grow your professional skillset in an award-winning workplace.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
World Summit
Learn why 97% of people rate it "the best innovation conference ever".
1-Day Innovation Events
Explore our 2019 tour dates and find the best city to inspire your team.
Custom Events
Bring Future Festival to your team or event with our custom programming.
Search our database of over 390,000 cutting edge ideas.
SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,234 more

Human-Grade Normalization

Pet parents seek out human-grade food for reassurance

Implications - Pet owners, increasingly humanizing and therefore willing to spend more on their animals, are seeking out human-grade quality in pet food products. Providing reassurance to these consumers by focusing on health benefits and safety, this focus on ingredients mirrors shifts happening in food more broadly.
Workshop Question — As consumers increasingly look to invest in themselves and their loved ones, how are you demonstrating integrity and quality with your positioning?
3.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 48 Examples:
154,094 Total Clicks
Date Range:
Jun 14 — Nov 16
Trending:
Mild
Consumer Insight Topics:

Featured Examples

Human-Grade Dog Treats
Human-Grade Dog Treats
'The Honest Kitchen' Jerkies are Good Enough for Humans to Eat
The Honest Kitchen jerkies are dog treats, but the company is so confident in the food’s natural ingredients and delicious taste that it is equally palatable as an option for humans. Indeed,... MORE
Dog-Friendly Dehydrated Chips
Dog-Friendly Dehydrated Chips
CocoTherapy Makes Vegetable, Fruit and Coconut Chips for Dogs
CocoTherapy’s chips for dogs are made with dehydrated ingredients that are rich in benefits for canine companions. The raw and vegan varieties include CocoTherapy Veggie Crunch, Fruit Crunch... MORE
Watercolor Pet Food Packaging
Watercolor Pet Food Packaging
The Honest Kitchen Unveiled its New and Vibrant Pet Food Packages
The Honest Kitchen, a company that produces human-grade pet food products, recently unveiled its new branding. It re-imaged its entire line of dog and cat food packaging. Created in box form, the... MORE
Cricket Protein Dog Treats
Cricket Protein Dog Treats
EntoBento Makes Sustainable All-Natural Dog Treats Using Cricket Powder
These all-natural dog treats pose a great alternative to beef or grain treats and use human-grade ingredients that pets love. ‘EntoBento’ uses delicious recipes that involve things like... MORE
Artisan Dog Treats
Artisan Dog Treats
Little L's Krak'ems are All-Meat Treats Designed Specifically for Dogs
The artisan dog treat company Little L’s is selling a special delicacy called ‘krak’ems,’ which gives pet owners a healthy way to treat their pooch to something tasty. Krak&#... MORE
Cat-Friendly Broth Meals
Cat-Friendly Broth Meals
Fancy Feast Makes Seafood and Chicken Broth for Cats
Fancy Feast is now making broth for cats that come in either chicken or seafood varieties that are described as either “Classic” or “Creamy.” Examples include ‘Tuna &... MORE

Related Trend Reports & Custom Market Research

Related Examples

Vegan Animal-Friendly Bakeries
Vegan Animal-Friendly Bakeries
This Vegan Bakery Offers Homemade Dog Treats
Artisan Dog Bakeries
Artisan Dog Bakeries
Amelia Biscuit Offers Dog Treats That are Made with the Finest of Ingredients
Fresh Pet Food Products
Fresh Pet Food Products
These Pet Foods Offer a Large Range of Nutritious and Flavorful Food Items
Nature-Themed Pet Food
Nature-Themed Pet Food
'Born Free Pet Food' Uses Imagery to Attract Pet Owners
Artisan Dog Food Branding
Artisan Dog Food Branding
This Dog Food Was Designed to Be as Healthy as Possible
Sustainable Pet Food
Sustainable Pet Food
These Organic Pet Foods are Healthy for Animals and the Environment
Premium Burger Collections
Premium Burger Collections
McDonald's Singapore's Signature Collection Features Premium Toppings
Steak-Stuffed Breakfast Sandwiches
Steak-Stuffed Breakfast Sandwiches
These Meaty Breakfast Sandwiches are a Hearty Meal Option
Wholesome Snack Bar Graphics
Wholesome Snack Bar Graphics
These Snacks Offer Delicious Flavors and Healthy Ingredients
Take-Out Italian Dinners
Take-Out Italian Dinners
Olive Garden is Giving Consumers a New Way to Enjoy Its Food at Home
Spicy Breakfast Melts
Spicy Breakfast Melts
The Breakfast Bacon Chipotle Melt Features a Creamy Chipotle Sauce
Bizarre Food-Themed Shirts
Bizarre Food-Themed Shirts
The 'Psychic Curry T-shirt' is a Realistic Print of Japanese Curry
play_circle_filled 80s Feline Commercials
80s Feline Commercials
'Temptations' Uses Nostalgia & a Cat Band to Promote its Kitty Treats
Corporate Catering Platforms
Corporate Catering Platforms
City Pantry Makes It Easier For Companies to Order In Food
Tube-Shaped Gum Packaging
Tube-Shaped Gum Packaging
This Korean Chewing Gum is Packaged in a Squeezable Tube
Healthy Dog Subscription Boxes
Healthy Dog Subscription Boxes
Barkables' Subscription for Dogs Delivers Beneficial Treats Monthly
Connected Pet Food Dispensers
Connected Pet Food Dispensers
The Hoison Automatic Pet Feeder Offers Users Real-Time Interaction
Frozen Dog Desserts
Frozen Dog Desserts
This Puppy Scoop Mix Creates an Easy Dessert for Dogs When Water is Added
Dog-Friendly Teas
Dog-Friendly Teas
Puppy Cake Makes Organic Herbal Tea for Dogs
Cricket Flour Dog Chews
Cricket Flour Dog Chews
HEXA Foods' 'Bug Bites' are Made with a Base of Fruit and Cricket Powder
Low-Calorie Dog Treats
Low-Calorie Dog Treats
Zuke's 'Skinny Bakes' are Made with as Low as Two or Five Calories
Canine Cheesecake Kits
Canine Cheesecake Kits
These Grain-Free Cakes for Dogs Come in a Decadent Form
Canine Cake Kits
Canine Cake Kits
This Dog Cake Mix Makes an Organic Cake for Dogs with Coconut-Flavored Frosting
Coconut Cat Food Cans
Coconut Cat Food Cans
Party Animal's COCOLICIOUS Range is Enriched with Healthy Coconut Oil
Low-Fat Dog Treats
Low-Fat Dog Treats
Wagg's Healthy Dog Snacks Offer Reduced Fat from Lean Turkey
Potato Pet Chews
Potato Pet Chews
Benevo's 'Pawtato Knots' are a Plant-Based Alternative to Rawhide Chews
Canine-Friendly Restaurant Menus
Canine-Friendly Restaurant Menus
This Swedish Restaurant Serves Up Dog-Friendly Dishes
play_circle_filled Combined Pet Food Campaigns
Combined Pet Food Campaigns
Mars Petcare's 'Mix Mania' Encourages Mixing Wet and Dry Dog Food
Whole Food Dog Meals
Whole Food Dog Meals
'Dog Balance' Emphasizes Rounded Nutrition for Canine Companions
Pet Food Subscriptions
Pet Food Subscriptions
PetBrosia's Pet Food Service Delivers Healthy Portions by Box
Posh Pooch Snacks
Posh Pooch Snacks
'Hundog' is an Elegantly Packaged Premium Dog Treat
Homemade Dog Treats
Homemade Dog Treats
Sally's Baking Addiction Creates a Peanut Butter Bacon Recipe for Canines
Superfood Dog Snacks
Superfood Dog Snacks
Healthy Dog Treats by Natures:Menu Include Fruits and Berries
Carrot Dog Cookies
Carrot Dog Cookies
17 Apart's Diy Dog Treat Recipe is Sweetened with Banana and Carrot
Wholesome Pet Food Packaging
Wholesome Pet Food Packaging
Iams Healthy Naturals Pet Food Packaging Lays Out All Its Ingredients
Hierarchical Pet Food Packs
Hierarchical Pet Food Packs
These Dog Food Packs Are Designed for Pups of Three Different Ages
Holistic Pet Branding
Holistic Pet Branding
This Branding Identity and Packaging is Simple Yet Visually Expressive
play_circle_filled Incentivized Fetch Machines
Incentivized Fetch Machines
GranataPet's Pet Snack Machine Rewards Pets After a Game of Ball
Delicious Dog Meal Packaging
Delicious Dog Meal Packaging
The Dingo Natura Dog Food Branding is Simple and Wholesome
Pet Food-Scented Posters
Pet Food-Scented Posters
Match.com Cleverly Advertised Its Bark in the Park Singles Social Event
Booze-Inspired Dog Treats
Booze-Inspired Dog Treats
SniffingButt Dog Bone Brewery Lets You Drink With Your Dog
Grain-Free Dog Desserts
Grain-Free Dog Desserts
Bone Appetit Bakery Delivers High End Grain-Free Dog Treats
Magazine-Like Pet Food Packaging
Magazine-Like Pet Food Packaging
Petit's Dog Food Bags Are Made to Look Like Magazine Covers
Canine-Focused Ice Cream
Canine-Focused Ice Cream
Arfscarf's Ice Cream for Dogs Might Just Make You Drool Too
Cardboard-Framed Branding
Cardboard-Framed Branding
Purina ONE SmartBlend Packaging Makes Feeding Fido More Efficient
play_circle_filled Eco-Conscious Dog Desserts
Eco-Conscious Dog Desserts
These Raw Dog Treats From ‘Raw 4 Paws’ Are Organic and Sust
Health-Promoting Pet Food
Health-Promoting Pet Food
OrganiPets Uses Local and Hypo-Allergenic Ingredients
Organic Dog Treats
Organic Dog Treats
Holistic Gifts by Great Life Performance Pet Products for Canine Companions