Human-Grade Normalization

Pet parents seek out human-grade food for reassurance

Implications - Pet owners, increasingly humanizing and therefore willing to spend more on their animals, are seeking out human-grade quality in pet food products. Providing reassurance to these consumers by focusing on health benefits and safety, this focus on ingredients mirrors shifts happening in food more broadly.
SCORE 4.9
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121,007 Total Clicks
Jun 14 - Nov 16
This Year and Mild
LifestyleFoodHealthPets
Featured Examples
Human-Grade Dog Treats - 'The Honest Kitchen' Jerkies are Good Enough for Humans to Eat
SCORE 5.7
This Year and Warm 829 Clicks Pub: Oct 31, 16
Human-Grade Dog Treats
'The Honest Kitchen' Jerkies are Good Enough for Humans to Eat
The Honest Kitchen jerkies are dog treats, but the company is so confident in the food’s natural ingredients and delicious taste that it is equally palatable as an option for humans. Indeed,... [More]
Dog-Friendly Dehydrated Chips - CocoTherapy Makes Vegetable, Fruit and Coconut Chips for Dogs
SCORE 5.3
Warm 480 Clicks Pub: Jun 10, 16
Dog-Friendly Dehydrated Chips
CocoTherapy Makes Vegetable, Fruit and Coconut Chips for Dogs
CocoTherapy’s chips for dogs are made with dehydrated ingredients that are rich in benefits for canine companions. The raw and vegan varieties include CocoTherapy Veggie Crunch, Fruit Crunch... [More]
Watercolor Pet Food Packaging - The Honest Kitchen Unveiled its New and Vibrant Pet Food Packages
SCORE 4
Mild 2,762 Clicks Pub: Jun 6, 14
Watercolor Pet Food Packaging
The Honest Kitchen Unveiled its New and Vibrant Pet Food Packages
The Honest Kitchen, a company that produces human-grade pet food products, recently unveiled its new branding. It re-imaged its entire line of dog and cat food packaging. Created in box form, the... [More]
Cricket Protein Dog Treats - EntoBento Makes Sustainable All-Natural Dog Treats Using Cricket Powder
SCORE 5
Warm 570 Clicks Pub: Nov 5, 15
Cricket Protein Dog Treats
EntoBento Makes Sustainable All-Natural Dog Treats Using Cricket Powder
These all-natural dog treats pose a great alternative to beef or grain treats and use human-grade ingredients that pets love. ‘EntoBento’ uses delicious recipes that involve things like... [More]
Artisan Dog Treats - Little L's Krak'ems are All-Meat Treats Designed Specifically for Dogs
SCORE 3
This Year and Mild 514 Clicks Pub: Oct 31, 16
Artisan Dog Treats
Little L's Krak'ems are All-Meat Treats Designed Specifically for Dogs
The artisan dog treat company Little L’s is selling a special delicacy called ‘krak’ems,’ which gives pet owners a healthy way to treat their pooch to something tasty. Krak&#... [More]
Cat-Friendly Broth Meals - Fancy Feast Makes Seafood and Chicken Broth for Cats
SCORE 3.4
Mild 114 Clicks Pub: Aug 12, 16
Cat-Friendly Broth Meals
Fancy Feast Makes Seafood and Chicken Broth for Cats
Fancy Feast is now making broth for cats that come in either chicken or seafood varieties that are described as either “Classic” or “Creamy.” Examples include ‘Tuna &... [More]
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