The Honest Kitchen, a company that produces human-grade pet food products, recently unveiled its new branding. It re-imaged its entire line of dog and cat food packaging. Created in box form, the packaging now boasts beautiful watercolor images.
The company collaborated with Bulldog Drummond, a California-based artist, to paint the images. He hand-painted illustrations of each boxes ingredients and also included Honest Kitchen employees' pets on the new boxes. "We wanted the packaging to evoke a very natural, culinary look and feel that plays up the beautiful ingredients we use in our human-grade foods," said The Honest Kitchen's founder Lucy Postins.
The company's pet foods are dehydrated, so while the packaging looks small and only weighs ten pounds, it actually yields 40 pounds of food when water is added.
What's Driving This Trend
- Watercolor Pet Food Packaging
- Disruptive innovation opportunity: Explore using unique and visually appealing packaging designs to enhance product branding and attract customers.
- Human-grade Pet Food Products
- Disruptive innovation opportunity: Develop high-quality pet food products that use human-grade ingredients to cater to pet owners seeking healthier options for their pets.
- Dehydrated Pet Foods
- Disruptive innovation opportunity: Create dehydrated pet food options that offer convenience, longer shelf life, and minimal storage requirements for pet owners.
Who This Affects Most
- Pet Food Industry
- Disruptive innovation opportunity: Introduce innovative packaging and product formulations to stand out in a competitive pet food market.
- Packaging Industry
- Disruptive innovation opportunity: Experiment with unique design techniques like watercolor illustrations to create visually appealing packaging for various products.
- Pet Product Industry
- Disruptive innovation opportunity: Develop pet food products using human-grade ingredients to cater to the growing demand for healthier and more natural pet food options.
