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Search our database of over 390,000 cutting edge ideas.

50 Examples of Incentivized Innovations

From Paperless Loyalty Apps to Smart Discount Cards

— February 12, 2015 — Eco
Brands have been upping their game when it comes to incentivized innovations.

Consumer loyalty is currently experiencing a major shift. Discounts are no longer the one and only way for brands to reach their target market. Consumers are much more inclined to participate in loyalty programs that offer social incentives. For example, they are interested in brands that incentivize behaviors and actions, such as eating healthier, working out, being environmentally responsible or even social media sharing.

While saving money is still important to consumers, it's no longer necessarily the biggest draw. Retailers looking to strengthen their ties with consumers should look into rewarding their activities, rather than relying on more of the same discounts and promotions.
6.5
Score
Popularity
Activity
Freshness
50
Incentivized Travel Reviews
Incentivized Travel Reviews
Yonderbound's Incentive Scheme Pays Writers to Post Hotel Reviews
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49
Wellness Rewards Programs
Wellness Rewards Programs
HumanaVitality Provides Incentives for Staying Healthy and Active
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48
Incentivized Fetch Machines
Incentivized Fetch Machines
GranataPet's Pet Snack Machine Rewards Pets After a Game of Ball
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47
Complimentary Coffee Campaigns
Complimentary Coffee Campaigns
McDonald's is Offering Free Cups of Joe Monday Mornings for a Year
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46
Hospitable Reward Programs
Hospitable Reward Programs
Kimpton's Unique Hotel Loyalty Program Offers Personalized Incentives
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45
Accommodating Loyalty Programs
Accommodating Loyalty Programs
The Expedia+ Travel Loyalty Program Lets You Cross-Collect Rewards
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44
Points Cards-Combining Platforms
Points Cards-Combining Platforms
Thanx Links All Your Loyalty Points Programs to One Credit Card
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43
Telecom Marketing Campaigns
Telecom Marketing Campaigns
IMImobile Wins Three Awards at the Effective Mobile Marketing Awards
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42
Chauffeured Shopping Promotions
Chauffeured Shopping Promotions
Uber and Joe Fresh Have Created a Cool Holiday Shopping Experience
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41
Beacon-Integrated Store Displays
Beacon-Integrated Store Displays
Shelfbucks' Smart Display Enables Measurement of Promo Campaigns
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40
Social Cashback Rewards
Social Cashback Rewards
Twitter Offers is a Seamless and Simple Way to Shop and Get Cash Back
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39
Social Loyalty Apps
Social Loyalty Apps
This Loyalty App Leverages Instagram to Offer Unique Deals to Shoppers
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38
Customer Gifting Apps
Customer Gifting Apps
Front Flip App Lets Store Owners Interact with and Reward Loyal Customers
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37
Boutique Hotel Loyalty Programs
Boutique Hotel Loyalty Programs
Stash Hotel Rewards Hooks Travelers Up with Independent Hotels
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36
Incentivized Loyalty Apps
Incentivized Loyalty Apps
Hooters' HootClub Customer Loyalty App Gives Frequent Diners Big Prizes
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35
Wearable Loyalty Card Apps
Wearable Loyalty Card Apps
Rewardle is Now Programmed to Support Android Smartwatch Devices
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34
Incentivized Clean-Up Campaigns
Incentivized Clean-Up Campaigns
Tunisie Telecom's Beach Cleanup Campaign Rewards with Wi-Fi
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33
Consumer-Generated Content Platforms
Consumer-Generated Content Platforms
Offerpop's Activate Boosts Loyalty with User Creations
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32
Digitized Gift Card Apps
Digitized Gift Card Apps
The Amazon Wallet App Lets You Digitally Store Loyalty and Gift Cards
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31
Complementary Coffee Promotions
Complementary Coffee Promotions
Chick-Fil-A is Offering Its Customers Free Coffee This February
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30
Rewarding Hotel Apps
Rewarding Hotel Apps
The Marriott Uses Hotel Beacon Technology to Personalize Experiences
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29
Personalized Travel Deal Sites
Personalized Travel Deal Sites
Hotelied is a Travel Booking Service that Offers Custom Deals
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28
Rewarding Punch Card Apps
Rewarding Punch Card Apps
The Pirq App is Like a Digital Punch Card for Finding Local Deals
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27
Comprehensive Loyalty Programs
Comprehensive Loyalty Programs
The Verizon Smart Rewards Program Offers Discounts on Everything
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26
Loyalty Program Coordinators
Loyalty Program Coordinators
RewardsNOW Helps Brands Develop and Execute Sophisticated Strategies
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25
Targeted Marketing Platforms
Targeted Marketing Platforms
ST Beacon From SmarTone Helps Retailers Apply BLE Technology
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24
Rewarding Instagram Ads
Rewarding Instagram Ads
SnapMyAd is an App that Rewards Brand Enthusiasts for their Photos
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23
Personalized Hotel Loyalty Programs
Personalized Hotel Loyalty Programs
IBEROSTAR's Superfan Program Rewards Extremely Loyal Guests
<
22
Paperless Coupon Apps
Paperless Coupon Apps
'Milk' is a Handy App That Helps You Save at the Grocery Store
<
21
Promotional Restaurant Beacons
Promotional Restaurant Beacons
McDonald's Harnesses the Power of Piper for Targeted Marketing
<
20
Incentivized Insurance Rewards
Incentivized Insurance Rewards
Oscar Health Insurance is Paying Customers for Walking Regularly
<
19
Viewer-Engaging Loyalty Programs
Viewer-Engaging Loyalty Programs
The Fox Rewards Service Helps You Get Free Movie Tickets
<
18
Rewarding Travel Campaigns
Rewarding Travel Campaigns
Schick's Travel Contest Offers Flights, Drives and Shopping to Winners
<
17
Retail Beacon Platforms
Retail Beacon Platforms
The GPShopper App & In-Store Beacons Enhance Retail Engagement
<
16
Engaging Loyalty Platforms
Engaging Loyalty Platforms
Kiip Helps Brands Reward Fans with Specialized Perks
<
15
Pretzel Point Apps
Pretzel Point Apps
Auntie Ann's Pretzel Perks Mobile Loyalty App Puts Points Towards Tasty Rewards
<
14
Paperless Loyalty Apps
Paperless Loyalty Apps
Canadian Tire's Loyalty Rewards App Offers a Better Way to Collect Perks
<
13
Smart Discount Cards
Smart Discount Cards
Plenty Helps Consumers Clean Up Their Wallet with a Single Card
<
12
Exclusive In-Store Reward Apps
Exclusive In-Store Reward Apps
Belly's Customer Loyalty Program Provides Deals When You Cash Out
<
11
Social Media Makeup Rewards
Social Media Makeup Rewards
The Lancôme Elite Rewards Service Gives Consumers Luxury Discounts
<
10
Workout-Converting Game Rewards
Workout-Converting Game Rewards
This Gamified Fitness App Offers In-Game Bonuses for Exercise
<
9
Digital Customer Loyalty Platforms
Digital Customer Loyalty Platforms
'Swipii' is a Unique Tablet-Based Digital Loyalty Platform
<
8
Social Loyalty Programs
Social Loyalty Programs
Social Rewards Lets You Earn Loyalty Points by Sharing on Social Media
<
7
Digitized Loyalty Programs
Digitized Loyalty Programs
Sporting Life Introduces Interactive Kiosks for Its Lifeline Program
<
6
Consolidated Loyalty Apps
Consolidated Loyalty Apps
Stamp Me's Loyalty Reward App Replaces Multiple Paper Stamp Cards
<
5
Action-Based Loyalty Apps
Action-Based Loyalty Apps
Juengo's Customer Rewards Come from Deeds Rather Than Product Purchases
<
4
Targeted Gum Promotions
Targeted Gum Promotions
Trident Uses RFID Technology for an Effective Chewing Gum Advertisement
<
3
Health Food Shopping Rewards
Health Food Shopping Rewards
This Insurance Policy Offers Monetary Healthy Eating Incentives
<
2
Climatic Sale Ads
Climatic Sale Ads
Mark's Interactive Advertisements Announce Better Sales with Colder Weather
<
1
Incentivized Recycling Machines
Incentivized Recycling Machines
The Envirobank Recycling Machine Offers Prizes for Cleaning Litter
<