Activate by Offerpop is a new digital marketing platform that puts a focus on building brand loyalty and taps into mobile social marketing through user-generated content. The app gives marketers the tools to aggregate user-created content that’s spread all over social media into a highly visual gallery where the most dynamic ones can be highlighted. The multi-sized image galleries can be embedded in a number of places, including websites, product pages and Facebook.
As well as being a great way to develop a collection of consumer content, Activate by Offerpop is a great way to collect data on interaction and get a sense of what kinds of user creations are driving the most sales, click through directly to purchasable products and view real-time metrics.
What's Driving This Trend
- User-generated Content Platforms
- Opportunity to disrupt traditional marketing strategies by allowing brands to showcase user-generated content to build brand loyalty.
- Mobile Social Marketing Tools
- Opportunity to disrupt traditional marketing strategies by creating mobile-based social marketing tools that allow brands to track user interactions in real-time.
- Visual Aggregation Software
- Opportunity to disrupt traditional marketing strategies by creating innovative software that visualizes user-generated content and displays it in a highly engaging and intuitive way.
Who This Affects Most
- Marketing & Advertising
- Marketing firms can use user-generated content to build brand loyalty and engage with consumers in a more meaningful way.
- Social Media
- Social media companies can leverage user-generated content by providing tools that showcase it in an intuitive way, thereby increasing engagement and retention.
- Retail
- Retailers can use user-generated content to showcase products and increase sales, while also engaging with customers in a more genuine and authentic way.
