The newly launched 'Schick Sets You Free,' multi-brand contest is offering up some huge rewards to Canadian consumers—including the chance to win free flights for life, or free drives and shopping for a year.
The campaign brings together Schick razors, Skintimate and Edge shaving gels, giving the contest appeal for both men and women. The three big prizes are being cut into individual contests, which run for about three months at a time. In order to enter, consumers must enter the PIN numbers found on Schick products online. Even if you're not a grand prize winner, there are thousands of secondary prizes to be won. The campaign is described as one to drive excitement to the shave category with activities that everybody enjoys: travel and shopping.