Canadian sports retailer Sporting Life has teamed up with Fourth Wall to incorporate an interactive kiosk in its stores. The kiosks, which feature 30-inch screens, are a prime example of multi-channel retail.
The kiosks are intended to improve the customer database for the loyalty program 'LifeLife.' The program doesn't operate using a points-based system; in fact, it is defined as a "client recognition" program that gathers customer information to provide a seamless shopping experience. Previous purchases are collected and logged into the database, allowing the company to target future offers and promotions to shoppers' individual interests.
Brick and mortar stores are implementing technological features into their design. This network of kiosks is yet another example of how tech integration is influencing the retail industry.