Ideas
Explore the world's #1 largest database of ideas and innovations, with 474,279 inspiring examples.
Trend Reports
Discover why 1,274 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 308,924 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,274 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 308,924 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,220 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 474,279 cutting edge ideas.

Telecom Marketing Campaigns

IMImobile Wins Three Awards at the Effective Mobile Marketing Awards

— December 9, 2014 — Tech
Global software provider IMImobile was presented with the 'Most Innovative MVNO' award for its work with Mobile by Sainsbury's at this year's Effective Mobile Marketing Awards. The tech company also took home awards for 'Most Effective Retail Campaign' and 'Most Effective Messaging Campaign' for its SMS-based campaign work with IKEA.

In terms of Mobile by Sainsbury, the company developed a connective solution that allowed users to link their Nectar Card account to their mobile identity. By doing so, they are able to earn points through activity and purchasing decisions made on their phone. The campaign, which is a step in the company's still-forming consumer loyalty approach, combines mobile and in-store experiences to optimize the customer's value.

The company states, "Receiving three awards in the last two weeks for our work with IKEA and Mobile by Sainsbury's is testament to our abilities to deliver innovative CRM and loyalty solutions that are market leading in each sector."
Trend Themes
1. Mobile Loyalty Solutions - The success of IMImobile's SMS-based campaign work with Mobile by Sainsbury's and IKEA indicate a growing trend for mobile-centric loyalty programs.
2. Connective Solutions - IMImobile's connective solution, which allows users to link their Nectar Card account to their mobile identity, showcases the trend for seamless experiences across multiple platforms.
3. Sms-based Campaigns - IMImobile's recognition for 'Most Effective Messaging Campaign' highlights the potential for SMS-based campaigns in driving engagement and sales for businesses.
Industry Implications
1. Retail Industry - IMImobile's awards for 'Most Effective Retail Campaign' highlights the potential for mobile and SMS-based campaigns to drive sales and customer loyalty in the retail industry.
2. Telecom Industry - As a global software provider, IMImobile's awards for mobile-centric campaigns highlight the potential for telecom companies to develop innovative solutions for their customers.
3. Marketing Industry - The success of IMImobile's campaigns show the potential for marketers to utilize mobile and SMS-based solutions as a way to reach and engage with customers.
1.4
Score
Popularity
Activity
Freshness