The artisan dog treat company Little L's is selling a special delicacy called 'krak'ems,' which gives pet owners a healthy way to treat their pooch to something tasty.
Krak'ems are a premium all-meat brittle made from human-grade poultry and other meat products such as duck and turkey. The treats are free from grains, soy, sugar, sodium and wheat and contain no artificial colors, flavors or additives. Because the treats are all-natural, they are suitable for dogs with diabetes and dogs with sensitive stomachaches. The treats are also ultra-tasty and are described as "puppy crack" by many customers.
With a growing number of consumers looking for more wholesome and more natural food options for themselves, it seems only natural that they would begin looking for the same high-quality products for their pets as well.
Why This Trend Is Growing
- Artisan Dog Treats
- Opportunity to create more all-natural, premium dog treats that cater to the growing demand for wholesome and healthy pet products.
- Grain-free and All-natural Pet Food
- Potential to disrupt the pet food industry by offering grain-free and all-natural options that meet the dietary needs of dogs with specific health conditions.
- Personalized Pet Treats
- Innovation opportunity to create customizable dog treats tailored to individual dogs' dietary requirements and preferences.
Industries Being Reshaped
- Pet Food Industry
- The pet food industry can tap into the increasing demand for all-natural, grain-free, and specialized treats for dogs.
- Health Food Industry
- Opportunity to expand into the pet food market by offering all-natural, nutritious, and customized treats for pets within the health food industry.
- E-commerce Industry
- New avenues for online pet food retailers to curate and sell artisanal, gourmet dog treats to health-conscious consumers.
