Worried parents look to keep on an eye on their children inside the womb and out
Implications - Now that many Millennials have become parents, a rise in technology that helps them to keep track of their children can be seen. In addition to decreasing levels of stress many new parents feel regarding their children, these products can help them improve their parenting skills the way they would develop any other skill. This shows a convergence of digital enhancement with classic parenting skills that accommodates the digital native parent.
Workshop Question - How can your brand better adopt emerging digital innovations to accommodate the rise of tech in seemingly every aspect of consumers' lives?