Category
Life-Stages
Constructible Franchises
Trend cluster
Category
Trackable
Child
Worried parents look to keep on an eye on their children inside the womb and out.
5.0
Trend score
Trend
What is the Trackable Child trend?
Trackable Child: Now that many Millennials have become parents, a rise in technology that helps them to keep track of their children can be seen. In addition to decreasing levels of stress many new parents feel regarding their children, these products can help them improve their parenting skills the way they would develop any other skill. This shows a convergence of digital enhancement with classic parenting skills that accommodates the digital native parent.
Trend themes
Themes within the Trackable Child trend
Three behaviours holding the trend together01
Baby Monitoring Wearables
Technology enables parents to track their babies' well-being through the use of wearable monitoring devices.
02
Smartphone-Connected Baby Monitors
The trend of baby-monitoring devices linked to smartphones allows parents to have constant access to their infants' safety.
03
Digitized Pregnancy
Technology is used to give expectant parents new ways to monitor their babies' health during pregnancy.
Industry implications
What the Trackable Child trend means for industry
Where the trend changes the playbookFor
Wearable Technology
Wearable technology is at the forefront of monitoring babies' well-being through the use of smart clothing.
For
Mobile Technology
Parents can constantly keep an eye on their infant's safety through the use of smartphone-connected baby monitors.
For
Medical Technology
Medical technology is being utilized to digitize pregnancy and give expectant parents new ways to monitor their unborn baby's health.
Workshop question
How can your brand better adopt emerging digital innovations to accommodate the rise of tech in seemingly every aspect of consumers' lives?
Trend signals
Trend signals for Trackable Child
Trend score 5.0 out of 10, from popularity 73%, activity 70%, freshness 8%.
Popularity73%
Activity70%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z (not a primary audience)
- Millennial (not a primary audience)
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Trackable Child trend
8 featured examples from Aug 12, 2015 to Nov 2, 2016CategoryLife-Stages
Intuitive Baby Monitors
The Latest Model of the Owlet Smart Baby Monitor Was Presented at CES 2016
Manufacturers of consumer electronics have an opportunity to create innovative child-focused products like smart baby monitors.
CategoryLife-Stages
Smart Baby Onesies
The Ultra-Comfortable Mimo Baby Monitors Your Baby While It Sleeps
The Mimo Baby creates opportunities for the baby monitoring industry to develop advanced wearable solutions that provide real-time insights to parents.
CategoryLife-Stages
Child-Tracking Wearables
The Joey Tag is a Wearable GPS Unit to Keep Children Safe
Opportunity for manufacturers to develop and market child-tracking wearables with advanced GPS capabilities and proximity alerts.
CategoryLifestyle
Infant Sleep-Tracking Cameras
This Camera Ensures the Health of Infants and Toddlers
Companies can develop products that track the health and well-being of babies.
CategoryLife-Stages
Car Baby Seat Monitors
'Bumbl' Keeps Track of When Kids are in the Car to Keep Them Safe
There is an opportunity for the baby product industry to invest in developing IoT connected baby safety products, encouraging a higher level of safety and trust for parents.
CategoryTech
Vehicular Baby Monitors
The Garmin babyCam Lets You Keep An Eye On Back Seat Occupants
The automotive industry can explore opportunities for integrating in-vehicle baby monitoring systems into their vehicles as an added safety feature.
CategoryTech
Fetal Heartbeat Trackers
Bellabeat Shell Lets Pregnant Women Hear Their Unborn Child's Heartbeat
Disruptive innovation opportunity: Develop smart wearable devices and apps that provide real-time monitoring and support for various aspects of health and wellness, including preg…
CategoryLife-Stages
Connected Baby Monitors
The Philips Avent Video Baby Monitor Camera Offers Enhanced Functions
The Philips Avent Video Baby Monitor Camera is a disruptive innovation opportunity for the baby monitoring industry, offering enhanced features and functionalities to meet the dem…
