In a recent collaboration, 'colette,' a popular store based in Paris, brought a new ASICS GEL-Lyte V into existence.
With ASICS having its headquarters in Japan, its model functioned well as a base for the adaption, which was reportedly done in honor of the nation's fashion week. Looking to make the mixed effort clear, colette infused the athletic silhouette with its signature color, covering the upper of the new ASICS GEL-Lyte Vs in a vibrant royal blue.
This is complemented by white accents that decorate bits of the upper, sole, laces and branding. The name of the sneaker model meanwhile appears in Greek-like lettering, which is displayed boldly on the side of the upper. In another variation, the colorway is primarily overtaken by white, with minimal blue accents coming into play.
Key Themes Behind This Trend
- Collaborative Fashion-week Collaborations
- Opportunity for fashion brands and retailers to collaborate with sneaker companies to create limited edition sneakers inspired by fashion weeks around the world.
- Signature Color Infusions
- Opportunity for brands to incorporate their signature colors into collaborative sneaker designs, creating unique and recognizable products.
- Greek-inspired Typography
- Opportunity for sneaker brands to experiment with typography inspired by ancient Greek lettering, adding a distinctive and artistic touch to their designs.
Where This Applies
- Fashion Retail
- Disruptive innovation opportunity for fashion retailers to forge partnerships with sneaker brands and release exclusive, fashion-week-inspired sneaker collaborations.
- Footwear
- Opportunity for sneaker companies to collaborate with fashion brands and incorporate signature colors, unique typography, and vibrant design elements into their sneakers, appealing to fashion-forward consumers.
- Graphic Design
- Opportunity for graphic designers to experiment with Greek-inspired typography in sneaker design, merging ancient symbolism with modern aesthetics.
