Category
Lifestyle
Assisted Choices
Trend cluster
Category
Transformative
Compost
Home composting has become increasingly functional.
5.3
Trend score
Trend
What is the Transformative Compost trend?
Transformative Compost: As consumers seek to adopt simple eco-friendly practices into their daily lives, brands have begun offering composting systems that not only reduce waste easily, but transform it entirely. This pattern is indicative of a redefinition of eco-friendliness that is more holistic, and is based more in waste reusability than in simple waste reduction.
Trend themes
Themes within the Transformative Compost trend
Three behaviours holding the trend together01
Holistic waste reusability
Consumers seek to adopt simple eco-friendly practices into their daily lives, brands have begun offering composting systems that not only reduce waste easily, but transform it entirely.
02
Technological composting innovation
The rise of automatic composting devices and other technological solutions to waste management is on the rise.
03
Compact, at-home composting solutions
The popularity of urban gardening and the desire for a smaller footprint of waste management has led to a rise in home composting solutions that can fit on countertops or within small apartment spaces.
Industry implications
What the Transformative Compost trend means for industry
Where the trend changes the playbookFor
Sustainable living products
The trend towards eco-friendliness is leading to an increased demand for sustainable living products that encourage simple, at-home solutions to waste management.
For
Home appliance corporations
As the trend towards automatic composting devices rises, home appliance corporations are seeking to innovate and provide the most efficient and reliable solutions on the market.
For
Urban agriculture
The rise of apartment-friendly composting solutions encourages the trend of urban gardening and further supports the growth of the urban agriculture market.
Workshop question
How can your brand create products that can be repurposed or upcycled, or support causes that do, for the sake of consumer appreciation?
Trend signals
Trend signals for Transformative Compost
Trend score 5.3 out of 10, from popularity 80%, activity 72%, freshness 8%.
Popularity80%
Activity72%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Transformative Compost trend
4 featured examples from Feb 12 to Nov 17, 2016CategoryEco
Automatic Composting Devices
The 'Zera Food Recycler' Speeds Up the Composting Process
The Zera Food Recycler introduces a disruptive innovation in the home appliances industry by offering a unique kitchen composting solution.
CategoryEco
Tabletop Compost Systems
The BIOVESSEL Makes It Easier for Urban Dwellers to Assist the Earth
Opportunity for biotech companies to develop advanced compost systems that efficiently break down food waste.
CategoryEco
Apartment Compost Kits
This Kitchen Composter is Ideal for Urban Dwellers Lacking Outdoor Space
Online retailers specializing in naturally sourced and sustainable products, like Rodale's, can offer apartment compost kits to cater to the urban market.
CategoryLifestyle
Nutrient-Extracting Composters
Ala Sieradzka's 'Bono' Converts Food Scraps into Plant Fertilizer
Companies within the environmental services industry can explore opportunities to develop and market similar composting solutions to reduce food waste and promote sustainability.
