Category
Lifestyle
Assisted Choices
Trend cluster
Category
Festive Homestyle
QSR
QSR brands use homestyle holiday menus to allude to family bonding.
3.7
Trend score
Trend
What is the Festive Homestyle QSR trend?
Festive Homestyle QSR: In introducing unique menu items that recall family meals spent together over the holidays, quick-service restaurant brands aim to embed themselves in familial traditions during a holiday season marked by communal meals. Highlighting the consumer expectation that the brands they patronize will help them lead their best lives, this progression also demonstrates the value in channeling emotional connotations with product offerings that signify family bonding during the holiday season.
Trend themes
Themes within the Festive Homestyle QSR trend
Three behaviours holding the trend together01
Homestyle QSR
Restaurants use homestyle holiday menus to allude to family bonding.
02
Alternative Thanksgiving Options
Brands offer convenient take-out and easy-to-prepare options for traditional Thanksgiving dinners.
03
Festive Vegan Options
Restaurants are recognizing changing traditions and including vegan holiday options in their menu.
Industry implications
What the Festive Homestyle QSR trend means for industry
Where the trend changes the playbookFor
Fast Food Industry
Quick service restaurants offer themed menu items to attract customers during holiday season.
For
Catering Industry
Catering companies create convenient and hassle-free options for busy families during holidays.
For
Food and Beverage Industry
Food and beverage industry recognizes the need for festive-themed products to accommodate the changing traditions
Workshop question
What can you do to create stronger sentimental bonds between your brand and its customers?
Trend signals
Trend signals for Festive Homestyle QSR
Trend score 3.7 out of 10, from popularity 61%, activity 43%, freshness 8%.
Popularity61%
Activity43%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Festive Homestyle QSR trend
6 featured examples from Dec 9, 2015 to Nov 15, 2016CategoryLifestyle
Take-Out Holiday Dinners
Cracker Barrel is Now Offering Thanksgiving Meals To-Go for Busy Families
The restaurant industry can benefit from offering holiday-themed take-out meals similar to Cracker Barrel's, attracting families who want to enjoy holiday dinners at home without…
CategoryLifestyle
Festive Ice Cream Flavors
These Holiday Flavors are Inspired by Traditional Christmas Treats
There's an opportunity for ice cream vendors to create seasonal flavors and indulgent desserts that can attract customers during specific times of the year.
CategoryLifestyle
Festive Vegan Sandwiches
Pret a Manger is Launching Its First Ever Vegan Christmas Baguette
Disruptive innovation opportunity: Restaurants can attract diverse customer segments by expanding their menu options to include vegan and non-traditional holiday dishes.
CategoryLifestyle
Convenient Fast Food Turkeys
Bojangles' Seasoned Fried Turkey is a Hassle-Free Thanksgiving Option
Disruptive Innovation Opportunity: Fast food chains can expand their offerings to include seasonal specialty dishes like pre-cooked turkeys, providing convenience and saving time…
CategoryMarketing
Indulgent Christmas Burgers
This Holiday-Themed Burger is Being Offered by KFC
Fast food chains can continue to innovate and differentiate themselves from competitors by incorporating seasonal and holiday-themed items in their menus.
CategoryMarketing
Festive Holiday Desserts
Tim Hortons is Offering Holiday Snacks Inspired by Sugar Cookies
The food and beverage industry can capitalize on the demand for holiday-themed snacks, creating new products and expanding their seasonal offerings.
