QSR brands use homestyle holiday menus to allude to family bonding
Implications - In introducing unique menu items that recall family meals spent together over the holidays, quick-service restaurant brands aim to embed themselves in familial traditions during a holiday season marked by communal meals. Highlighting the consumer expectation that the brands they patronize will help them lead their best lives, this progression also demonstrates the value in channeling emotional connotations with product offerings that signify family bonding during the holiday season.
Workshop Question - What can you do to create stronger sentimental bonds between your brand and its customers?
Trend Themes
1. Homestyle QSR - Restaurants use homestyle holiday menus to allude to family bonding.
2. Alternative Thanksgiving Options - Brands offer convenient take-out and easy-to-prepare options for traditional Thanksgiving dinners.
3. Festive Vegan Options - Restaurants are recognizing changing traditions and including vegan holiday options in their menu.
Industry Implications
1. Fast Food Industry - Quick service restaurants offer themed menu items to attract customers during holiday season.
2. Catering Industry - Catering companies create convenient and hassle-free options for busy families during holidays.
3. Food and Beverage Industry - Food and beverage industry recognizes the need for festive-themed products to accommodate the changing traditions
