JetBlue Airlines is adding to its rooftop dog walk terrace and performance stage by taking an interest in rooftop farms. At the John F. Kennedy airport in New York, Terminal 5 is turning into a very interesting and eco-friendly place.
The T5 farm is growing herbs, produce and the very blue potatoes that are used in the airline's complimentary blue potato chip snacks. In an effort to spark more urban gardens and rooftop farms in NYC, this airline also caters its brand towards a more environmentally conscious audience.
By taking notice that more and more people are interested in where their food comes from, JetBlue can now say that its snacks come from the very roof above one's head. Even the very soil the food is grown in is nourished by the leftovers from restaurants located within the terminal.