Category
Lifestyle
Assisted Choices
3.9
Trend score
Trend
What is the Niche Dairy-Free trend?
Niche Dairy-Free: As more and more consumers are switching to free-from diets, food and beverage brands are expanding their range of dairy-free offerings to include more specific products. This expansion reflects the degree to which consumers are reconsidering their dietary choices, and their expectation that brands will cater to their changing needs.
Trend themes
Themes within the Niche Dairy-Free trend
Three behaviours holding the trend together01
Niche Dairy-Free
Expanding range of dairy-free products to cater to free-from diets.
02
Sugar-Free
Focus on better-for-you formulas that spotlight free-from ingredients and reduced sugar content.
03
Oat-Based Products
Emergence of a new clean-label alternative to dairy and other non-dairy options.
Industry implications
What the Niche Dairy-Free trend means for industry
Where the trend changes the playbookFor
Food and Beverage
Expanding range of dairy-free products to cater to free-from diets and developing better-for-you formulas.
For
Health and Wellness
Focus on healthier, cleaner, and reduced sugar ingredients that support the immune system.
For
Retail and Distribution
Emergence of a new clean-label alternative to dairy and other non-dairy options, distributed in convenience stores and supermarkets.
Workshop question
How are you catering to consumers with a need for alternative products in your market?
Trend signals
Trend signals for Niche Dairy-Free
Trend score 3.9 out of 10, from popularity 57%, activity 50%, freshness 8%.
Popularity57%
Activity50%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Evidence
Examples of the Niche Dairy-Free trend
6 featured examples from May 21, 2016 to Jun 14, 2018CategoryLifestyle
Sugar-Free Ice Creams
Denada Makes Creamy, Indulgent, Guilt-Free Frozen Desserts
The health and wellness food industry can capitalize on the trend of sugar-free ice creams by creating innovative products that meet consumers' health-conscious demands.
CategoryLifestyle
Seasonal Pecan Milks
MALK Organics' Dairy-Free Eggnog is Made with a Pecan Nut Base
The non-dairy beverage industry can explore innovative formulations and flavors to cater to health-conscious consumers.
CategoryLifestyle
Drinkable Oat Yogurts
Hälsa Oatgurt is Free From Soy, Dairy, Gums, Carrageenan and More
Opportunity for companies to tap into the growing demand for dairy-free options by offering oat-based yogurt products like Hälsa Oatgurt.
CategoryLifestyle
Coconut-Based Whipped Toppings
'Café Whip' Serves as a Dairy-Free Whipped Cream Alternative
The food and beverage industry can capitalize on the growing demand for non-dairy products by offering more alternatives like 'Café Whip'.
CategoryLifestyle
Almond Milk Liqueurs
The Newest Baileys Liqueur is Made with Almond Milk
The creation of dairy-free and plant-based liqueurs presents an opportunity for companies in the alcohol industry to tap into a growing market of health-conscious consumers.
CategoryLifestyle
Ready-to-Drink Coconut Milkshakes
'Cave Shakes' are Vegan Milkshakes Packed with Healthy Nutrients
Disruptive innovation opportunity: Introducing innovative and healthier options in the beverage industry.
