Baileys is a company that's known for its creamy assortment of liqueurs, and the brand is now able to reach an entirely new consumer base with the newest gluten- and dairy-free Baileys liqueur.
The Almond Milk Liqueur is made with purely vegan ingredients like sweet almond oil, almond essence, cane sugar, real vanilla and purified water. While there are many milk-based liqueurs on the market, this one provides a flavorful alternative for those who abstain from consuming milk due to allergies, dietary concerns or other health reasons.
To introduce this new dairy-free liqueur to consumers, Baileys suggests serving it straight out of the bottle over crushed ice, mixing it with coconut water or making a Frozen Frappé by mixing equal parts of the liqueur and ice.
Key Themes Behind This Trend
- Dairy-free Alcohol
- The creation of dairy-free liqueurs presents an opportunity for companies to tap into a growing interest in non-dairy options.
- Plant-based Ingredients
- The use of vegan ingredients in alcohol production reflects the trend towards plant-based living and presents an opportunity for companies to cater to this demographic.
- Creative Mixing
- The suggestion to mix the almond milk liqueur with coconut water or blend it into a Frappé presents an opportunity for companies to explore new flavor combinations and capitalize on the growing popularity of cocktails.
Where This Applies
- Alcohol
- The creation of dairy-free and plant-based liqueurs presents an opportunity for companies in the alcohol industry to tap into a growing market of health-conscious consumers.
- Dairy-alternative
- The almond milk liqueur presents an opportunity for dairy alternative companies to expand into the alcohol market and offer new options for consumers with dietary restrictions.
- Beverage Mixers
- The suggestion to mix the almond milk liqueur with other beverages presents an opportunity for companies in the beverage mixer industry to create new and unique combinations for cocktails and mocktails.
