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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,233 more

Protective Apparel

Brands seek to thwart the big brother effect

Implications - As people increasingly rely on technology to function, brands are required to be vigilant in ensuring the protection of people’s personal and financial lives. Protective clothing that works to secure individuals’ privacy comes as a reactionary response to the vulnerability consumers feel in a world where mass surveillance and identity theft are key concerns.
Workshop Question — What steps is your brand taking to ensure consumer feel safe when purchasing your products or using your services?
4.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 36 Examples:
100,433 Total Clicks
Date Range:
Jan 16 — Nov 16
Trending:
Warm
Consumer Insight Topics:

Featured Examples

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