Category
Tech
Delegated Interfaces
4.4
Trend score
Trend
What is the Protective Apparel trend?
Protective Apparel: As people increasingly rely on technology to function, brands are required to be vigilant in ensuring the protection of people’s personal and financial lives. Protective clothing that works to secure individuals’ privacy comes as a reactionary response to the vulnerability consumers feel in a world where mass surveillance and identity theft are key concerns.
Trend themes
Themes within the Protective Apparel trend
Three behaviours holding the trend together01
Privacy-Protective Clothing
As people become increasingly concerned with privacy protection, clothing incorporating protective measures begins to gain popularity.
02
Anti-Surveillance Accessories
With advances in surveillance technology, accessories designed to prevent detection by camera systems or other means are on the rise.
03
RFID-Blocking Technology
As theft and identity fraud continue to be serious concerns, technologies that help prevent such criminal activity, such as RFID-blocking, become common features in everyday objects.
Industry implications
What the Protective Apparel trend means for industry
Where the trend changes the playbookFor
Fashion
Innovative clothing designs aimed at privacy protection turn into a fashion trend, with clothing manufactures looking to distinguish themselves through these new features.
For
Security
As technology makes security easier, developers and manufacturers find new ways to protect consumers’ personal data and businesses identifying these needs are able to provide new products or services with value to consumers.
For
Technology
As a need for privacy rises, so does the demand for technologies that can help prevent identity theft and surveillance becoming key features in products with greater consumer buying power.
Workshop question
What steps is your brand taking to ensure consumer feel safe when purchasing your products or using your services?
Trend signals
Trend signals for Protective Apparel
Trend score 4.4 out of 10, from popularity 65%, activity 60%, freshness 8%.
Popularity65%
Activity60%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Protective Apparel trend
4 featured examples from Jan 14 to Oct 19, 2016CategoryPop Culture
Anti-Paparazzi Scarves
This Anti-Flash Scarf Protects the Wearer's Privacy
The fashion industry can capitalize on the growing demand for privacy-enhancing products by integrating anti-flash technology into clothing and accessories.
CategoryTech
Anti-Surveillance Coats
This Coat Protects Connected Devices from Privacy Invasions
By combining functionality and style, fashion companies can tap into the growing demand for privacy protection clothing.
CategoryTech
LED Anti-Surveillance Hats
The Justice Fedora Hides Your Face From NSA's Security Platform
Fashion companies can incorporate privacy protection elements into their designs and disrupt the surveillance industry.
CategoryTech
Anti-Theft Crossbody Bags
The 'Anti-Theft React' Bag Protects Credit Cards From Scammers
Integrating smart protective features into traditional travel luggage could enhance the safety of fragile or valuable possessions.
